Xiaomi announced today that its brand flagship store on Tmall witnessed a sales revenue of more than RMB 2.1 billion on November 11, also dubbed Singles’ Day.
Ranking first among all brand stores on this platform, this is the seventh consecutive year the company has taken the top place in sales since it joined the Singles’ Day campaign in 2013.
Xiaomi delivered a good sales performance in multiple categories during the world’s largest shopping festival.
In Southeast Asia, the company became the region’s No.1 best-selling brand in mobiles and tablets category on e-commerce platform Lazada.
In Mainland China, the total sales revenue across all platforms and channels on the day surpassed RMB 6.1 billion, with the sales volume of Internet of Things (IoT) connected smart devices reaching a record high of 5.55 million units, a 148% increase year-on-year.
As the leading smart TV brand in China, Xiaomi sold more than 910,000 TV sets on Monday in the market, ranking first in terms of both sales volume and sales revenue on three major e-commerce platforms – Tmall, JD and Suning.
The newly launched Mi Watch’s sales revenue reached more than 100 million RMB, consolidating the company’s position as the world’s leading wearable device brand.
An important element of Xiaomi’s AIoT (AI+IoT) strategy has focused on large home appliances, which delivered strong performance during the day, ranking 4th in terms of sales revenue on Tmall, JD and Suning. Thanks to the “Smartphone + AIoT” dual-engine strategy, Xiaomi’s user base has continuously expanded while the number of devices connected to the platform grows.
As of June 30, Xiaomi established the world’s largest consumer IoT platform, with more than 196 million smart devices connected, excluding smartphones and laptops. Meanwhile, the number of users who have five or more devices connected to Xiaomi’s IoT platform (excluding smartphones and laptops) increased to approximately 3 million, representing a year-over-year increase of 78.7%.