Tata Docomo, the unified brand of Tata Teleservices, announced a unique national level performance-based recognition and engagement program for its postpay channel partners- ‘Club Premier’. Partners will be part of this initiative basis three key categories- Silver, Gold and Platinum availing distinctive advantages under each club category.
“Our channel partners are key to our business ecosystem and play an important role as customer facing representatives of our brand. ‘Club Premier’ is one of the largest and most engaging programs we have initiated to build strong association with key channel partners. It is also to recognize their contribution and create a platform to bring them closer to the brand thus maintaining sustained growth and profitability. ‘Club Premier’ program is our way to extend our deepest gratitude to our valued partners and we hope our channel partners will make the maximum out of this unique initiative.” Mr. Elango Thambiah, Head- Mobility, Tata Teleservices Limited, while speaking on the launch said.
The Club Premier partners would further enjoy a distinct and differentiated brand identity with their entire customer facing BTL and other paraphernalia getting specially branded by Tata Docomo. With significant benefits and remunerations associated with the ‘Club Premier’ program, Tata Docomo aims at promoting healthy competition amongst its channel partners that will strive for retaining their club memberships and further, make attempts to graduate to higher levels.