Capgemini announced that its Digital Transformation Institute (DTI) has been ranked in the Top 3 among consulting and technology companies by leading analyst firm Source Global Research[1] for excellence in thought leadership content. Capgemini’s research received its highest score ever due to factors including clear concepts, engaging content, credible expert authors, fresh data and a clear call to action for readers.
The report specifically praised Capgemini’s recent study, “Loyalty Deciphered – How Emotions Drive Genuine Engagement”, for having a clear concept from the start, an engaging style and fresh data backing the insights, all researched and written by authors who are credible industry experts.
Rachel Ainsworth, Head of Thought Leadership at Source Global Research said, “The research from Capgemini’s Digital Transformation Institute is consistently of high quality with many reports receiving top scores in our ratings. The Institute particularly differentiates itself by the quality of its recommendations and the robustness of its research methodology.”