Samsung Presents Galaxy Alpha Smartphone in India

Samsung Electronics has unveiled its latest edition in the form of Galaxy Alpha. This smartphone features a new approach to design of smartphones and is body is constructed with a metal frame. This smartphone will be made available in the market by first week of October, 2014 at Rs 39,990.

Speaking during the launch of this smartphone, SK Kim, Managing Director, Sales, Samsung Electronics India said, “As the market leader, Samsung has significantly contributed to the market growth by setting new benchmarks in offering the best-in-class technology and products. With this launch, Samsung is announcing a new design approach to satiate customer demands for stylish products. This will change the business dynamics of the premium smartphone segment in India.”

Elaborating on the new design approach, Asim Warsi, VP, Mobile & IT, Samsung India, said. “The Galaxy Alpha is built and designed to cater to the specific desires of the customers. This is bringing a completely new design appearance and delivering unique beauty combined with functionality. The stunning metal frame and light weight design is making it really a special smartphone. On the other hand, it has most powerful hardware that can power best in class features on this smartphone,” he added.