1. What are the top priorities for Smartlink today?
Smartlink wants to be one of the key drivers of the digital India with the range of our products like routers, dongles, CCTV cameras and IP Surveillance solutions. The core strength of Smartlink is ‘Networking’ and networking is an integral part of making digitally connected India a reality.
2. What kind of product innovations are being pushed by the company in the surveillance space?
We are offering the new Analog HD Surveillance System and they are backward compatible with the traditional CCTV systems.
3. How do you look at the changing market dynamics & opportunities in the networking space?
India is on its way to become digitally connected and we have the right product and services that will enable companies to adapt to such fast pace of this development.
4. What is your view on online sales in general? Can online business help your brands to take a better market share?
The 2 channels address different needs of different profile/ type of customers. We see them as complimentary business and yes there could be some overlap. We find bulk of our customers still preferring the traditional channels over online perhaps due to the install support that the traditional IT channels offer – besides instant delivery.
Traditional channel still plays a significant role in the DIGISOL setup. The fact is that a major share of DIGISOL’s revenues in India is still chipped in by the channel. But, yes we are present at all most all online stores. The advantage of online is that your brand visibility increase to many fold. Prospective buyers study different products and brand online before making decision to buy online or offline. So definitely online presence is helping brands to reach out to its target audience.
5. What kind of sales & service support you offer to the channel?
We are among the very few IT companies which have its own Service Support division DIGICARE, which gives us an edge over our competitor. Our high quality and reputable after-sale-services are strategically built to deliver customer satisfaction.
We offer first-rate integrated service and support through our special service division, DIGICARE, which consists of RMA centres, DIGICARE Technical Assistance Centre (DTAC) and Direct Service Department (DSD).
DIGICARE has evolved most efficient, skilled and professional state of service infrastructure.
We provide end-to-end product life cycle support which includes
1. Providing remote support to the channel partners and end customers on configuration of products in various networks.
2. Warranty support for repair/replacement of products when they go defective during warranty period.
3. Post warranty support to manage the trouble free functioning of the product.
6. How does the company align itself with the ongoing Make in India campaign?
Given our 20-year history of pioneering technologies in the networking equipment segment by setting up the very first manufacturing plants in India in 1993, we have been actively shaping the networking markets locally as per the global standards. Since we are the first one to introduce networking products in the Indian market, so you can say we created the Networking market in the country. Similarly we are the first one to start manufacturing in country with setup of the SMT lines. And with new Make in India initiative of Government we are excited to rejuvenate our manufacturing facility at Goa