Micromax disrupts 3G handset market: Launches affordable 3G range

In its pursuit to accelerate the 3G ecosystem in the country and connect the next billion, Micromax Informatics Limited, India’s leading handset player, today announced the launch of its most affordable 3G smart phones under its BOLT series -Bolt S300 and Bolt D320 starting with an exciting price tag of Rs 3,300/. Both the phones will come bundled with attractive 2 months free data plans for Vodafone users.

Talking about the launch, Mr Vineet Taneja, Chief Executive Officer, Micromax said, “India today has only 70mn 3G subscribers, which is a mere 10% of the overall subscribers. With today’s launch we are reinforcing our commitment to democratize technology, making 3G available at affordable price points and urging more users to join the mobile broadband journey.” He further added, “With one of the widest distribution networks in the country spanning across more than 50,000 smartphone retail outlets, we are uniquely positioned to accelerate the 3G ecosystem further, thus contributing to country’s vision of 600mn broadband users by 2020. As always we have taken time to understand the consumer need & delivered superb value to the first time 3G user. The new range of 3G smartphones is designed to deliver an unparalleled experience through a combination of faster speed, large screen, good battery life and optimal processing power.”

Micromax Bolt S300 Power packed with 1GHz processor, 512 MB RAM and 3G, the Micromax Bolt S300 comes with Dual SIM support and provides the fastest and the smoothest user experience. With a 4-inch WVGA display, the consumers can now see and do more with the colourful and sharp clarity on the device. The Bolt S300 has Android 4.4.3 KitKat OS, which offers many unique features including voice search, Google Drive, Hangouts for video calls, smart contact prioritization etc. Packed with a 1200 mAh battery, the smartphone delivers 150 hours of battery back-up on the standby mode to keep one connected all the time without any hurdle. Also user can keep an extensive collection of movies and music on its 32GB expandable memory.

Micromax Bolt D320 Equipped with a 4.5-inch FWVGA screen, users can view their favourite videos and movies in distinct clarity. Packed with a 1.2GHz dual core processor, the phone delivers an amazing high speed performance and comes with a 1600 mAh battery. Running on Android Kitkat 4.4.2, users can experience the world of customization and smart performance.
Available in Black color, the new Micromax Bolt S300 will be available in the market immediately and Micromax Bolt D320 will be available from mid-April 2015 onwards.