With laptops increasingly being used for visually oriented activities like gaming, watching movies or live streaming, the focus on ‘Display’ is enormous. This much awaited FHD range comes loaded with best in class multi-media features that add to the visual experience.
Commenting on the launch, Shailendra Katyal, Director- Home and Small Business (HSB), Lenovo India, said, “Lenovo has been ahead of the curve owing to its consumer focused design philosophy. Today display as a feature has become a key differentiator that helps users to choose their ideal device. This premium range forms a new league of Full HD laptops that represent the balance of performance and aesthetics. With this future-ready offering, we want to make everyday devices exciting and provide a complete user experience.”
As part of a larger strategic tie-up with this year’s much anticipated Bollywood blockbuster ‘Happy New Year’ (HNY), Lenovo is launching its latest range of FHD laptops by seamlessly integrating them with the movie’s plot. Lenovo provided a sneak peek to this range of Full HD products at the star-studded music launch held in Mumbai last week.
Commenting on the collaboration, Bhaskar Choudhuri, Director, Marketing, Lenovo India said, “We are extremely delighted with the association with HAPPY NEW YEAR for the launch of our range of Full HD laptops and special range of tablets. This movie was perfectly timed to our launch and allowed us to use this innovative route to showcase our laptops. Lenovo FHD laptops stand for great style with performance and provide a larger than life experience, much like the movie Happy New Year. They fully unlock the entertainment potential of laptops, be it for hardcore gamers or for users who are looking for a top-notch multimedia experience. Lenovo products are always designed keeping its consumers in mind and adapt to their usage needs at different times. This is clearly demonstrated in the movie, where our products not only enable the plot of the movie, but add a dash of coolness and style.”
Sharing his experience, Vivaan Shah, member of the cast, said, “Happy New Year is an out and out entertainer. And there’s a strong tech angle weaved in the story of the film, which I represent. The film needed smart devices to not only fit into the different situations and make things happen in the movie and but also look great in the process. Lenovo products fit the bill very well and I thoroughly enjoyed using these machines during the shoot of Happy New Year. During these few days of usage I have grown to admire Lenovo laptops and tablets.”
Availability:
The new range is available at all Lenovo Exclusive stores, Multi-brand outlets, Large Format Retail stores and thedostore.com.