Micromax Informatics Ltd has announced a fresh addition to its Spark series of smartphones – Canvas Spark 2 Plus exclusively with Snapdeal.
The first out of the box Android Marshmallow smartphone further reiterates the company’s vision to lead the connected devices revolution by making affordable devices for Indian consumer with user-friendly functionality, as well as providing 3G connectivity to them at an unbeatable price of Rs. 3,999/.
With the launch of Spark 2 Plus, the company is all set to further exceed the benchmark created by the Spark series with the sales of more than 1.5 million units as of now.
Unraveling the true 3G potential in India, the new smartphone from Micromax empowers the consumers to traverse the world of speed and entertainment with its power packed features including Android Marshmallow, 5 inch screen protected, 1.3GHz quad core processor, 3G connectivity, 8GB ROM, 5MP rear camera and 1GB RAM. Targeting the first time users, Canvas Spark 2 Plus comes with Indus, a regional language solution to ease consumers into the world of smartphone.
Micromax Canvas Spark series is already a big hit with consumers who want to upgrade to smartphone advantages including mobile internet ad big screen. With its earlier three smartphones launched in the last 12 months – Canvas Spark 1, Canvas Spark 2 and Canvas Spark 3 selling more than more than 1.5 million units till date, Spark series has created a legacy. The Spark series have garnered excellent customer feedback with over 87000 positive ratings and an overall rating of 4.5 stars out of 5 from consumers. The Canvas Spark series has built a very strong equity with its users that over 94% users have recommended the product to others on the Snapdeal website. The partnership with Snapdeal simplifies the process for millions of new-age Indian consumers to get their Canvas Spark smartphone with just a few clicks.
Commenting on the new launches, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics, said, “A large number of consumers are still using feature phones or a second hand phones, which provide immense scope and potential for them to upgrade to affordable smartphones. With the launch of the Canvas Spark 2 Plus, we are offering first time users, with a smooth transition at a wallet-friendly price. Our objective is to convert feature phone users into smartphone users, and synthesize technology and affordability in for this device.”
He further added, “Through our partnership with Snapdeal for exclusive Spark series, we have very successfully expanded the overall entry smartphone market and created a favorable impact in the ecommerce channel capturing over 11% of the exclusive online market last year. Our new Canvas Spark 2 Plus will yet again showcase our commitment to empowering consumers and at the same time introducing more people to the best of the connected world.”