Foreign investment in business to customer (B2C) e-commerce activities has been opened in a calibrated manner, Parliament was informed on Wednesday.
Commerce and Industry Minister Nirmala Sitharaman in a written reply to Rajya Sabha said that an entity is permitted to undertake retail trading through e-commerce under certain circumstances.
Mentioning the circum
stances, she said a manufacturer is permitted to sell its product manufactured domestically through e-commerce retail.
Also, a single brand retail trading firm operating through brick and mortar stores, is permitted to undertake e-retailing.
“Foreign investment in business to customer (B2C) e-commerce activities has been opened in a calibrated manner and an entity is permitted to undertake retail trading through e-commerce under the (certain) circumstances,” she said.
As per the policy, FDI up to 100 per cent is permitted in B2B e-commerce.