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As a part of the Channel Incentive Program, Brother India took its top 17 Direct Channel Partners (BC1) to Switzerland. The partners were accompanied with their spouse. These partners won this trip on purchase of products worth specific amount or exceeding the target set under the program. The trip was for 3N/4D to the scenic country of Switzerland from 12th till 16th Oct. The trip was accompanied by Brother India head Office team – Mr. Alok Nigam (General Manager – Sales & Marketing) & Mr. Rishikesh Kane (Manager – Marketing). Every year Brother organise similar trips for the Direct Channel partners to various countries.