FLIPKART LAUNCHES 2GUD, A NEW E-COMMERCE VALUE PLATFORM FOR REFURBISHED GOODS

Flipkart, India’s largest e-commerce marketplace, recently announced the launch of ‘2GUD’, its first ever independent platform for refurbished goods. The product portfolio of 2GUD would initially include smartphones, laptops, tablets and electronic accessories, and several more categories will be added soon.

Although a few players cater primarily to the Customer-to-Customer segment, the refurbished goods market in India is still largely unorganized. With the launch of 2GUD, Flipkart is taking its values of affordability, accessibility and availability to the refurbished market, while also addressing the critical problem of trust and convenience.

To bring down the barriers of trust and affordability, 2GUD takes care of quality assurance through a vast selection of certified products. The post purchase warranty of 3 to 12 months for each product will be serviced through an extensive network of service centers across the country.

Additionally, users will always be assured of convenience in payments and logistics. The roll-out of the platform is via mobile web initially, but will soon be taken across other channels including desktop and mobile app.

Further, while existing refurbished sellers take the classifieds route, which insists on interactions between buyer and seller, 2GUD with its robust structure, completely removes the hassle of buyer-seller interaction.

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