Limesh also said that the product has all the buzzing word in the CRM business- SMAC (Social, media, analytical and cloud). Explaining that most of the IT teams suffer out of the huge data-entry work which consumes maximum man-hours and the challenge is addressed in the new CRM. Some of the other features like mobile-friendly, GBS-based meeting schedules, instant escalation to the entire hierarchy in the organization are supposedly the added benefits. The product is available in both cloud and software. The product aims to at capturing the service sector where customer relation is the bread and butter. “We are launching two Mobile Apps – Enjay Longitude and Enjay Latitude. Enjay Longitude is customer service app which replaces customer service portal. It allows customers to create support tickets and request call back. Enjay Latitude is a Mobile CRM which logs all the activities automatically at the same time gives you power of CRM in your hands.”, he Limesh added.
Channel Plans:
The Vapi-based company has both channel and direct model. Speaking on the channel perspective of the product, he said that the new CRM will give assured margin of 5-40% for the channel partners. “I firmly believe that the Indian channel partners should start looking at CRM business which has been looked positively by research agencies like Garner. And at Enjay, we also ensure a recurring avenue for the channel partners through this new CRM”. Limesh concluded. There are also channel partners who are appreciating the new aspects. Anand V, CEO, Raksha Technologies, on his Facebook update had mentioned that the options in Enjay are way ahead where even some of the MNCs do not have.