Route Mobile Limited (“Route Mobile”), one of the leading cloud communication platform service providers to enterprises, over-the-top (“OTT”) players, and mobile network operators, announced an agreement with Emirates Integrated Telecommunications Company (EITC) – du, UAE’s second Integrated Telecom Service Provider, by offering a turnkey solution using Route Mobile’s Smart Messaging Hub which enables du to launch a highly scalable revenue-generating messaging platform to enable A2P wholesale transit business. Route Hub is a carrier-grade in-house developed and fully scalable SMS Hubbing Platform offering managed services to mobile operators globally.
Route Mobile’s CPaaS-enabled Hubbing Solution, with its AI capabilities, offers intelligent routing, great analytics, plug-n-play APIs, improved delivery rates and better latency. Route Mobile will additionally oversee the infrastructure, technology, gateway connectivity, and day-to-day operations of the platform for du as a managed service. du will also be able to leverage Route Mobile’s on-ground support services with over 17 years of core expertise in the GCC region.
With Route Hub, du can now handle an increased capacity of SMS terminations making it a scalable solution. This association with Route Mobile will also enable du to leverage Route Mobile’s Firewall Solutions, and position them with other operators to plug revenue leakages.
Sharad Thukral, EVP & Business Head (MEA), Route Mobile LLC, said, “We’re very excited to partner with du for a full-scale SMS HUB managed services, as this adds a new dimension to our partnership. With Route Mobile’s deep domain knowledge within the Middle-east & Africa region, we are well-poised to assist the management at du to build stronger partnerships with other Mobile Network Operators (MNO) in the region. I am certain that our combined expertise and synergies would certainly translate to rewarding outcomes”