Samsung, India’s most trusted consumer electronics brand, announced a new and industry first partnership with digital payments platform Benow to provide consumers across the country an option to buy Samsung televisions and other digital appliances such as refrigerators, air conditioners, washing machines and smart ovens online from their neighbourhood stores.
The Company has expanded its partnership with Benow from smartphones to consumer electronics. Samsung has the largest retail network in the consumer electronics industry, and this partnership will digitally empower retail partners across India, especially in smaller cities and towns, making them online-enabled.
This platform will allow thousands of offline retailers across the country to sell Samsung consumer electronics products online, reaching out to a larger set of consumers. Around 5,000 offline retailers selling Samsung consumer electronics products have already signed up and more are expected to join in the coming weeks.
An industry-first initiative, it will allow local retailers sell Samsung consumer electronics products online and go completely contactless, without making any upfront investment. Consumers, on the other hand, will be able to buy Samsung consumer electronics products online, from the safety and comfort of their homes, and make payments through the method of their choice – cash on delivery, credit card, debit card, easy EMI, etc – without any contact.
“On our O2O platform, 37% of the demand is for televisions driven by higher screen time while at home, both for entertainment and education, and 36% of demand is for refrigerators, whereby consumers are looking for higher capacity storage,” he added.
Samsung’s partnership with Benow will further strengthen its online to offline (O2O) strategy, providing benefits of both offline and online platforms to the consumer.
How the new platform works:
If a retailer wants to become part of the new digital platform, Samsung will share the details of the interested retailer with Benow, which will on-board the retailer and send a digital registration link on his/her registered mobile number. The retailer then verifies the details, uploads his KYC documents and goes live instantly.
On the Benow App, retailers can create their own online catalogue of Samsung consumer electronics products they want sell and then share the link to the catalogue with consumers through SMS, WhatsApp, and email or even through social media platforms.
Consumers can select the products of their choice from the catalog shared by a particular retailer and place an order using the online link. This triggers a notification to the retailer who gets the details of the consumers on the Benow App. Retailer can then get in touch with the consumer, finalise the deal and generate a payment link through Benow.
Consumers can choose from payment methods such as cash on delivery, credit card, debit card, easy EMI, etc. On completion of the transaction, invoice and charge slips are shared with both the consumer and the retailer, who then initiates delivery of the Samsung consumer electronics product to the consumer.