1). What is the broad focus for Rashi peripherals today?
A) While Rashi continues to ride on the success of components and peripherals businesses we are equally focused on desktop/notebook and networking business as well.
Also our new division comprising of communication and surveillance business has picked up well and will be the key driver for future growth.
2) What kind of growth is Rashi looking at? And where is this growth likely to come from?
A) Last 10 years CAGR has been 29% and we plan to maintain this momentum although there are some challenges in the market.
The growth would come essentially from improving market shares from existing brand portfolio and partially from addition of 1 or 2 new bran distribution.
3) How does Rashi look at adding value to some of the brands that you are representing today?
A) Rashi has always been rated as the number 1 value added distributor in India. We are probably the only distributor which offers 360 degrees solutions right from distribution of widest range of IT products, services and marketing. Some of the success testimonials of our wholesome approach is Logitech, Sony, ASUS, Toshiba and many more.
4) What are some of the big trends in distribution that are likely to have a big impact on traditional channel partners?
A) The biggest threat is the advent of online but we all have to agree that they are here to stay and thus we all need to try adding more value to our businesses to sustain.
5) Do you think that traditional distribution space is getting cramped especially with the emergence of digital trading platforms?
A) Not really, the business opportunity is there for everyone and India’s PC penetration is less than 10% which indirectly means a huge opportunity. But yes there could be challenges in only box selling and thus the need for value add.