1. What is the core focus of activities for Transcend India?
A.Transcend focuses its efforts on providing the highest quality to consumers and industrial-grade products with attentive after sales service and support to ensure total customer satisfaction. Transcend provides the fully covered storage solutions with various product lines, such as Pen drive, SSD, Flash cards, DRAM, now Transcend also has Apple related products to fulfil all kinds of needs.
2. How do you define your go to market strategy and what role is being played by the channel partners in your success in India?
A.We think service is the key success factor to penetrate further in the market. As a result, we keep looking for the best service partner in India to ensure that all its esteemed customers have a satisfactory user experience get the best post sales services.
3. What kind of challenges do you face here and how do you plan to overcome these challenges?
A.Although the consumer SSD market is relatively new, industry professionals have long been aware of the performance advantages of solid-state storage technology since its adoption in the high-cost military and enterprise sectors. The current SSD market is fragmented to an extent, but a handful of companies (such as Transcend) have enjoyed a healthy head start, and have built and maintained important relationships with vendors of flash and controller components—the value of which takes the form of lower BoM costs, faster time-to-market, better quality components, optimized firmware, and more.
Transcend’s current strategy is to leverage its strong ties with large computer dealers in the retail channel to increase its SSD exposure among enthusiasts power users who are willing to pay a premium to obtain the latest and fastest hardware. With the help of strategic marketing campaigns, we are confident that eventually even mainstream users will take notice and consider SSDs when shopping for a storage drive for their computer. Online promotion is another avenue that Transcend has taken in its approach to SSD market growth. Tech-savvy power users and system upgrade enthusiasts are usually also avid online shoppers, and we believe strategic promotions through e-commerce channels will act as a driving force throughout the consumer SSD market.
4. What kind of technology trends are reshaping the memory space today? And what role is being played by Transcend?
A.The technology is getting more sophisticated and concise with the advancement in the memory industry. The requirements of SSDs are increasing in the market as fast processing is a basic need of the time. Flash memory is getting smaller with large capacity of storage that makes it handy product to carry around. Transcend keeps up with the trends in technology reshaping the memory space so that the customers get the latest technology with ease of access.
5. What do you think is the future of SSD’s?
A.It is a well-known fact among pundits in the IT industry that advances in CPU and memory performance have increased at a rate that is very disproportionate to advancements in storage technology. This fundamental deficiency in storage performance has caused enterprise users to turn to creative multi-drive arrays and software applications to amplification performance. With increased demands of server virtualization and cloud computing, IT managers are looking for even more ways to bolster their storage performance to stay ahead of the curve.
Although high-speed performance is one of the key benefits of modern solid state drives, perhaps an even more essential factor for enterprise use is reliability. In the enterprise computing world, reliability, downtime, hardware footprint, complexity, and power consumption are all pivotal decision factors, and have led IT managers to turn to SSDs as more efficient and reliable alternative storage solutions.
6. How do you look at the competition in Indian market? how do you make sure your customers remain loyal to your brand?
A.After integration in the memory industry last year, it’s clear that the competition here in India is getting tougher. We are still very optimistic for memory business in 2014 since the market is in a healthier state due to market consolidation. Besides, the Indian market has always been one of our most important markets worldwide. As a global brand, we will keep investing in India with a more local touch, and keep providing better products and services to Indian customers.