IAB Tech Lab, the global digital advertising technical standards-setting body, has introduced the Data Deletion Request Framework as an important addition to the Global Privacy Platform (GPP). This specification facilitates the handling of data deletion requests in accordance with the changing landscape of consumer privacy rights as dictated by privacy laws. IAB Tech Lab is inviting industry stakeholders to participate for public comments.
The industry has been grappling with the need for a standardized data deletion request solution. This specification fills a crucial gap by offering clarity and strategic insights into the practical implementation of data deletion request handling. Integrating this feature into the Global Privacy Platform empowers IAB Tech Lab members to transition away from the US Privacy specification entirely, ensuring comprehensive feature coverage.
The Data Deletion Request Framework offers significant advantages to brands, technology vendors, and publishers by establishing a standardized and interoperable framework that simplifies compliance with privacy laws. This framework supports efficient and consistent handling of data deletion requests throughout the complex digital advertising ecosystem to safeguard consumer rights while decreasing reliance on disparate systems. Developed within the Global Privacy Working Group, it is a valuable resource for all advertising ecosystem stakeholders.
Industry participants are encouraged to actively contribute feedback and insights during the 30-day public comment period. To review and comment on the specification, please visit Data Deletion Request Framework