The Lion King, a movie symbolic of wisdom, courage and compassion, is packed with unforgettable life lessons, extremely crucial for the children to learn to succeed in their future endeavors. Cinema, as a medium of edutainment has always been well-accepted by children and integrating the same with ‘Learning Beyond Books’ initiative, Canon India aims to take the learning experience a step further. To commemorate the occasion, 50 Canon employees enthusiastically joined the special screening of the movie along with 300 children across all the four locations.
Speaking on the occasion, Mr. Kazutada Kobayashi, President & CEO, Canon India, said “At Canon, we strongly believe in leading by our corporate philosophy of ‘Kyosei’, through which we align our business objectives with our sustainability initiatives. This philosophy forms the backbone to all our CSR endeavors, contributing to the betterment of the community we operate in. Education and Empowerment form two intrinsic pillars of our 4Es CSR policy and with children as the building blocks of any society, we aim to implement maximum efforts to ensure their holistic development. ‘Learning Beyond Books’ is one such initiative through which we intend to empower children from our adopted villages, to carve a brighter and better tomorrow.”
Talking about Children’s Day, he further added, “As we celebrate Children’s Day in India, I am happy that we are presenting a new leaf in our LBB initiative by having children from our adopted villages attend a special screening of an all-time favorite and inspirational movie ‘The Lion King’. I strongly believe that the day should go beyond just fun and fervor, and we should mark it by enabling and inspiring more kids to take a stronger and bigger leap towards their dreams.”
Mr. Devang Sampat, Deputy CEO, Cinepolis India, said, “On the delightful occasion of Children’s Day, we are elated to partner with Canon India in their endeavor to provide the children with various opportunities that can help them learn and grow through personal experiences. Concurring with the brand’s thought, we feel that ‘Learning Beyond Books’ initiative is a great step towards nurturing the children through alternate ways of learning. In accordance with the same, we believe that Cinema is one such alternate way that has the power to influence and empower the masses. It gave us immense pleasure to join hands with Canon India and witness hundreds of children being befitted through good cinema, thereby becoming a small part of their beautiful life journeys.”
With an aim to deliver multitude possibilities to children, Canon India through its ‘Learning Beyond Books’ project aims to offer experiential learning beyond homes and school boundaries. The organization intends to enable children to witness the outside world and get inspired to dream big. The one day outings can help them connect with what they study in books and relate that with the real world which could inspire them to dream and progress towards a brighter future.
About Canon’s corporate philosophy ‘Kyosei’
Canon’s CSR endeavors are driven by their corporate philosophy of ‘Kyosei’, which mean the ‘spirit of living and working together for the common good’, which is considered foremost in the organization’s way of working and day-to-day operations. However, their definition of the word is much broader and encompasses “all people-regardless of their race, religion or culture, harmoniously living and working together for the common good.” Moving forward with this philosophy, they believe in standing in unison when it comes to their commitment to the community and strive to make a positive impact in the society and the environment. The organization is involved in various community welfare programs aligned with their 4Es CSR policy implying Education, Eye Care, Environment and Empowerment, in an effort to build progressive self-reliant communities.
Through their flagship ‘Adopt a Village’ project, Canon has 4 adopted villages across the country, focusing on the overall development of the village communities with major focus on 4Es. The organization is also associated with SOS Children’s Village across the country to encourage and support the overall development of children in these villages.