L to R: Kaushik Dasgupta, Group Head, Insights & Partnerships, Google India; Sriyansa Dash, VP – Product Management, InMobi; Neeraj Mohan Sharma, Country Manager – South Asia & MEA, Mobvista; Moneka Khurana, Country Head, MMA India; Chetan Sharma, Head – Performance Marketing, Cleartrip; Aparna Narayan Leon, Associate Director – Growth, Head Performance Marketing & Visual Merchandising, Myntra-Jabong
According to the Ad Fraud India survey conducted by MMA amongst the top marketers and agencies, top challenges faced by marketers are:
- An average of 22% of the mobile ad spends are subject to ad fraud
- Ad fraud is slated to grow by 40% whilst marketers who are working with experts report a decrease in Ad fraud by 34%
- As per the survey, 50% of the marketers are using 3rd party solutions to fight Ad fraud and most others intend to do so
- Third party solutions, blacklisting and transparency were rated as top 3 measures being taken to combat Ad fraud