Vdopia has won top accolades at the second annual MMA Smarties™ Awards, APAC along with Unilever (Indonesia) and Mindshare (Indonesia) for their Vaseline Men ‘Handsome to the Max’ Indonesia Mobile campaign. The campaign took home a Silver and Bronze in the two biggest categories of the night.
The honors include:
Silver for the ‘Most Engaging Mobile Creative’
Bronze for the ‘Best Brand Experience in Mobile Rich Media’.
The MMA Smarties awards are the leading global awards program for the mobile marketing industry that honor the best-in-class Mobile Marketing strategies, agencies and mobile ad providers. Vdopia received a total of 3 shortlisted finalists at Smarties APAC’14 as it continued its winning streak from the year before.
“Our recognition speaks to the innovations and excellence we strive to deliver to our clients and agencies every day and we are thrilled to share this honor with Unilever Indonesia and Mindshare Indonesia. When MMA added the ‘Most Engaging Mobile Creative’ and ‘Best Brand Experience in Mobile Rich Media’ categories this year, it was a nod to consumer experience in the most impactful way. The Vaseline Men Campaign has become an excellent example of a Mobile success that is both refreshingly innovative and effective, so we couldn’t be more excited to see it acknowledged at the most prestigious advertising award competition in the APAC” said Preetesh Chouhan, SVP, of Vdopia Asia Pacific.
With Vaseline Men ‘Handsome to the Max’ Mobile campaign, Vdopia created Indonesia’s ?rst-of-its kind combination of Mobile video and rich media ad with 20 levels of engagement for a thoroughly customized experience. Popular Indonesian boy band NOAH was featured with “click to engage,” panels for each individual member. With an unprecedented 16 videos and 4 social engagement options, consumers could tap their phone to watch NOAH’s multiple product experience videos, behind-the-scene content, music videos and more.
The result saw phenomenal ROI results in terms of Engagement, Shareabilty and Sales making it one of the most successful mobile campaigns out of Indonesia.
Himanshu Shekhar, CEO, Mindshare Indonesia, adds “These wins are great achievement and a testament to our teams. We work closely together to conceptualize and deliver campaigns that unify innovative elements, technology and engage users with our brands. We look forward our continuing association with Vdopia.”
Saurabh Bhatia, CEO, Vdopia Inc. sums it up, “Vdopia’s talented team and cutting edge video technology has given the digital discipline a strategy for performance that is garnering stunning results for us globally. To connect all of this and move forward with solutions that surprise, delight and create market results is something we envision.
He concludes, “Congrats to the team Vdopia, there have been some amazing moments in the APAC region this year and this definitely one of the best.”