Olympus launched the E-M5 Mark II, its latest mirror-less camera, at a glittering ceremony at the ITC Grand Central, Mumbai. Mr. Marc Radatt, General Manager, Olympus Corporation Asia Pacific, who was visibly excited to share the company’s latest in the interchangeable lens camera segment, unveiled the sparkling new model. With the Olympus E-M5 Mark II, the next phase of evolution begins, as the body gets lighter, images get sharper and videos, smoother. It’s the camera that everybody has been waiting for and now it’s here!
Olympus has invested its years of expertise and knowledge into the E-M5 Mark II. It features the most sophisticated image stabilization technology ever experienced in the interchangeable lens camera. The ultra sensitive 5-axis voice coil motor is immensely responsive, so that you can shoot sharp images in very low light and capture steady videos even when the camera is hand-held. Unlike other DSLRs, which are heavy and tough to carry, the E-M5 Mark II is 40% lighter and comes with a splash-proof, dust-proof and freeze-proof body. There isn’t a lower maintenance DSLR out there! There are several professional level features in the camera that allow you to experiment and shoot high quality videos. Its best-in-the-segment touchscreen interface makes it a dream to adjust the AF point, aperture, shutter speed and do much more without interrupting your recording. For the professionals, it is the perfect camera that comes with a lightweight body, a high-speed sensor, a super efficient image processor, large interactive EVF, a touch-and-swivel LCD screen with angle positioning, lightening fast autofocus and manual focus that give you complete control over your image. You can shoot everything from fast sports action to dramatic portraits with equal ease. There is an entire range of M.Zuiko lens, professional grade glass with digital-capture optics, flashes, grips and battery grip to choose from, so your camera always has all the lens, grips and accessories.
Mr. Marc Radatt, General Manager, Olympus Corporation Asia Pacific said at the launch, “Olympus has always focused on quality, features and compactness. Our entire range speaks of these. India is a very important and fast growing market for us and by next year, we expect to have a 10-15% market share in this mushrooming segment. With our mirror-less camera range, we have changed the rules of the game. The E-M5 Mark II brings together so many great things in one camera that it’s tough to find a parallel. We understand that people still need to get used to the mirror-less cameras, which are the next stage of evolution in the DSLR category, and are thus investing a lot of time and resources in educating the users. There’s no better time to get yourself initiated into a new world of photography than with the Olympus E-M5 Mark II!”
To ensure that Olympus’ ambitious plans for India are on a smooth track, they’ve appointed Creative Peripherals as their sole and official distributors. Their reach, flexibility and expertise in the market are unrivalled and are sure to boost up Olympus’ supply chain efficiency. This great retail penetration, coupled with the camera’s availability on popular portals, will ensure that whoever wants to buy it, can do so with immense ease. Olympus is very active on the social media circuit, always sharing information and educating the consumers on their camera’s features and answering any questions that they may have. With the launch of the E-M5 Mark II, the mirror-less camera segment has just become hotter. With so many features packed into one high-performing camera, it’s a no-brainer on what your next camera should be. So, grab your Olympus E-M5 Mark II today and get clicking!