BenQ’s range of Home Video Projectors for the ultimate viewing experience with the luxury of a home
BenQ, an internationally renowned provider of digital lifestyle innovations and the world’s No 1 Home Video Full HD Projector brand with 25.9 market share announced the launch of the campaign, ‘Reconnect with your family with BenQ Home Video Projectors’. In this fast paced world when families don’t get time to spend with each other, the campaign has been designed to accentuate the value of home projector for the family time and eventually drive demand for potential users of home video projector. It is in continuation with the launch campaign done for the W1070+ and W1080ST+ home projectors in December last year that focused on the same Home AV segment with the theme Turning a living room into cinema hall / stadium at the users’ convenience.
The W1070+ and W1080ST+ home projectors have been integral to the campaign with their easy to install set up, built-in speakers, Full HD image quality and low maintenance. Both BenQ W1070+ and W1080ST+ are high resolution , vibrant 2200 ANSI lumens and have optional wireless feature. The ease of use is furthered with the projectors being comfortably working even on just a plain wall. Be it a short room or a large room, the range of projectors promises a quality experience. The campaign will be leveraged through digital marketing, retail activations, on ground experience events and print advertisements. A special microsite has also been launched for the campaign
On the campaign launch, Rajeev Singh, Managing Director, BenQ India said, “BenQ has always been at the foreground of advancing customer needs, providing best user experience through innovation and design. Our campaign ‘Reconnect with your family with BenQ Home Video Projectors’ also addresses the importance of connecting with your family – sharing various emotions, enjoying moments of togetherness in the humdrum of life. We are glad to offer products and technology that rekindles that experience of spending time together while you watch your favorite movies, match or soap opera. We intend to launch more products under the campaign”