Launches a more accessible line of 2-in-1 laptops for students, starting at INR 30,490
Lenovo, the world’s No.1 PC player and an emerging PC+ leader, today showcased the new and premium YOGA series as a strong step towards redefining and evolving the consumer PC space. Available across a much wider price range, the new YOGA range offers 360 degrees of flexibility with best-in-class features and enviable mobility.
The YOGA brand has been central to Lenovo’s leadership in the fastest growing PC category of convertibles. Launched in 2012, the uber-cool range of YOGA convertibles designed towards perfection has changed the way people use a laptop today. In 2013, the YOGA transcended the category by combining the best features of the laptop and tablet, thus truly becoming a PC+ franchise for Lenovo to cater to millennials. Based on customer-centric design that is not only on the surface but involved intense research on user habits and trends, the YOGA has ever since grown to be a key consumer brand for Lenovo globally and symbolises the essence of Lenovo’s consumer-centric innovation.
Speaking at the press launch, Bhaskar Choudhuri, Director – Marketing, Lenovo India said, “Globally we are the leaders in the consumer convertible PC space. We achieved this by constantly innovating and stretching the boundaries of what a PC stands for. The YOGA franchise is the representation of this consumer-centric design and engineering. We are happy to make the YOGA franchise, through this new line of products, accessible to a much wider audience.”
“The rise of new personal computing experiences, intelligent and connected devices are redefining the relationship between consumers and technology,” said Srinivas Tadigadapa, Director Enterprise Sales, Intel South Asia. He further added, “Our goal with Intel technology is to help solve real problems and enable experiences that are truly desired by people and businesses. We are extremely proud of our collaboration with Lenovo and are confident that new YOGA series 2 in 1s powered by the Intel® Processors will allow consumers to get the best of both worlds with a razor-thin laptop and ultra-fast tablet in one allowing users to easily switch back and forth from productive tasks to immersive entertainment in a flash.”
The convertible design of the YOGA allows users to be adaptive, and makes it easy for them to step out of their comfort zone and do more with the device. The feature packed device helps the user to do things differently and be productive at the same time.
The YOGA 3 14”, designed as the ultimate travel companion and the YOGA 3 Pro, designed to be one of the slimmest convertibles in the market, completes the extended YOGA franchise that is now available in India.
Besides the new YOGA series, Lenovo launched a complete range of notebooks based on Intel’s 5th generation platform, namely:
· Thin and light notebooks: U41-70
· Premium multi-media gaming notebooks: Z50-80
· Gaming powerhouse: Y5070/Y7070
Pricing and availability:
· YOGA 300:
o Availability: Lenovo Exclusive Stores and thedostore.com
o End user price INR 30,490
· YOGA 500:
o Availability: Lenovo Exclusive Stores and thedostore.com
o End user price INR 57,990
· YOGA 3 14:
o Availability: Lenovo Exclusive Stores and thedostore.com
o End user price INR 86,990
· YOGA 3 Pro:
o Availability: Lenovo Exclusive Stores and thedostore.com
o End user price INR 114,990