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How 2024 Will be For Tech Investments in GCC Region

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B Swaminathan

For IT organizations, the exponential development of generative AI can’t be ignored any longer. IT must now work to enable new AI capabilities. As with the digital age, with the new year 2024 coming, channels are expected to transform enterprises from their back-office operations to their very business models. Simultaneously, IT must prepare a new set of controls that mitigates the risks brought by AI. From securing the new systems to protecting against irresponsible use, IT departments will be asked to supply governance to an area that’s attracting increased attention from regulators and courtrooms.

Everyone knows during and after the COVID most of the Government and private entities went to enable technology more to leverage services, smart and self-services and unmanned aspects of technology. “Unfortunately it was done by force as they did not have a chance. However, now it is really a good environment to realize on how really are the IT and technical skills are used fully. All mid to large organizations had started to realize the fact technology is the only way forward. They had started binding the gaps by investing more on specific technologies.”, says  Fuad Taha, Sr Manager, e-Services and Digital Enablement solutions in Diyar United company from Kuwait . According to market experts, the AI will be taking over as it is booming big time.” We predict AI will grow in a silent way. Rather than AI as a special concept, it will be just a part of life. Might be next year, rather than people seeing AI from outside aspect, they will see AI as a part of their life.”

Before COVID, people from far away locations were not able to work remotely. During the COVID, companies were forced to provide solutions in an advanced manner. People were able to connect themselves. However, according to experts, 2024 will be on AI and robotics and server less technologies are coming up.”For example, the healthcare sector now is also moving ahead adopting new things. Aspects which replace the physical touch of the humans will be in great demand.  Services like AI avatar applied in hospitals where an AI will interact with patients or another AI avatar to interact with  customers in the retail space will be in high demand. As far as cyber security is concerned, securing the applications is most important aspect in the pipeline” says. Zahid Hussain, who heads the cloud sales in WafaiCloud. They are a leading cloud service provider in the Middle East region.

Too Early To Predict:

Some also opine that this is too early stage to predict the investments. There is also a school of thought that there are no one-solution-fits all type. “Digital transformation is different and unique and in fact, customized for each and every company. If you are a partner for a company, you need to understand the customer what they need. Depending on whom your customer, a channel partner will decide on what they would like to provide solutions.”

Also, I personally feel one cannot predict where the investments is going to take place in such uncertainty situation. “What you are looking for and what the market is expecting is , machine learning. Customers might be investing in wide range of portfolio. Their investment patterns might differ from one aspect to the other”, said Sherif Salaheldin, who manages the projects in Digital Processing Systems in Kuwait.

He further said “Without application cyber security does not mean much for an organization. However, without cyber security, companies cannot even think of building applications. So, the investment patterns will be determined based on the requirements of the companies.” Sherif Salaheldin opines. As the market is highly unpredictable across the globe, the market might need to wait to decide where the investments will happen in 2024.

Smart cities are the way ahead:

Lahoucine Gangani,Chief Technology Officer, Ajlan and Bros technology says more investments will happen in the smart cities and other innovative technologies. The COVID was like lot of tech remotely. AI and smart cities will make lot of innovation in the market and main expectations from the service providers look for new solutions that address their pain points. “With IoT coming in place, there will be lot of services move away from the human interference. However, there will be still a lot of vacancies will be generated in the year 2024”.

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