Canon India Pvt. Ltd., India’s No. 1 Digital Imaging Company, is all set to revolutionize the digital imaging industry with the introduction of World’s highest resolution full frame DSLR cameras – EOS 5DS and EOS 5DSR today.
With this launch, Canon moves a step further to provide photographers with uncompromising image quality through the newly designed EOS models. Perfect for commercial, studio, portrait, landscape and architectural photography, the ultra-high resolution of these cameras allow for large-format printing and extensive cropping capability while maintaining fantastic image quality.
The company also introduced the XC10 4K Professional Video Camera that features a compact, lightweight and versatile design for convenient 4K/Full HD video shooting and 12 Megapixel digital still photography.
Speaking at the launch, Mr. Kazutada Kobayashi, President and CEO, Canon India stated, “India is an important market for us. We as a digital imaging leader in the region are committed to bring innovation and advancement on the table. Canon’s vision has always been to give the industry newer experiences of creating high quality imaging, both in photography and videography. Understanding the rapidly changing and ever increasing requirements of the imaging industry and professionals, Canon keeps launching more evolved and technologically progressed products. With the introduction of the world’s highest resolution full frame camera, Canon has unveiled cutting-edge technology in the camera industry. With the launch of such evolutionary products, we foresee our numbers to grow and achieve a market share of 50% in the DSLR segment. As technology innovators, we bring in strong brand equity and effective network management that help us retain most of the industry share. Given the demand of our products, we are also undertaking a robust retail expansion across the region to engage more closely with consumers.”
As part of aggressive growth plans for Indian market, Canon not only strengthens its product portfolio by launching revolutionary products but also desires to reach out to target customers with robust marketing programs.
After making distinguishable presence in metro and Tier 1 cities, Canon continues with rapid retail expansion with heavy investment in Tier 2 and 3 cities to reach the mark of 200 Canon Image Squares (CIS) by end of 2015. This massive base expansion will help the company to make products easily available and indulge customers in complete brand experience.
Mr. Andrew Koh, Senior Director, Image Communications Products Group, Canon India commented, “Rapid innovation is key to success in digital imaging industry and the launch of the EOS 5DS and EOS 5DSR cameras reassures our loyalists’ trust in the brand, that is always ready to push beyond technology limits. Market insight and strong R&D enabled us to develop many new technologies for the sensor to be used in the EOS 5DS and EOS 5DSR bodies. These products truly meet the demand for high-pixel and high resolution, with no compromise on high image quality. The cutting-edge technology and exclusivity in products make Canon EOS series so successful. We are confident about the response of the new range and wish to consolidate our position as pioneers in the imaging space.”