In a unique attempt to connect with the student community across Maharashtra and Goa, Vodafone India, one of India’s leading telecom service providers has announced the launch of ‘Vodafone Campus Selfies’. The contest will be hosted on the Facebook page of ‘Vodafone Campus Selfies’. The winner of the campaign will be the face of mega outdoor campaign that Vodafone will run in Maharashtra and Goa.
The contest will run across 10 cities including Pune, Nashik, Aurangabad, Solapur, Kolhapur, Goa, Amravati, Nanded,and Nagpur& Vasai.
All that the participants have to do is click a selfie and post it on the app created on the Facebook page– https://www.facebook.com/CampusSelfies/app_1515798265301751. The winner of the contest will be determined by the number of “likes” the photo receives during the tenure of the contest. The contest is open till last week of October.
Starting 19th september, a ‘Vodafone Campus Selfies activation team’ will tour 65 colleges across Maharashtra and Goa creating awareness about the campaign. The team will create an experience zone which will teach participants on how to capture the perfect selfie. Moreover, Vodafone India, as a responsible corporate,will educate students on the ‘Do’s and Don’ts of Social Media’ which will teach them basic principles one should follow while making use of the social media portals.
Speaking about the unique initiative, Ishmeet Singh, Business Head – Maharashtra & Goa, Vodafone India said, “We, at Vodafone, are always at the forefront in providing unique and differentiated experience to our customers. With increasing data penetration and rise of smartphones, the selfie phenomenon has become an instant hit within the student community. ‘Vodafone Campus Selfies’is aimed to engage with this community by creating an environment of fun and excitement while educating them on how to use the social media platforms responsibly.”