Samsung, global No.1 television brand for 17 years, today announced the launch of its Crystal Vision 4K UHD TV in India. This latest addition to the Crystal UHD TV line-up comes with flagship smart features such as Multi Voice Assistant, Video Calling with SlimFit Cam, Solar Remote, built-in IoT Hub with Calm Onboarding and IoT Light Sensors for auto brightness adjustment, for a truly connected living experience.
Keeping in mind the demand of modern Indian consumers for a seamless everyday life, the Crystal Vision 4K UHD TVs come with a newly added and built-in Multi Voice Assistant that allow consumers to view content at ease and enjoy a connected home experience by using either Bixby or Amazon Alexa.
Designed to offer captivating picture and sound quality, the new Crystal Vision 4K UHD TV celebrates the brilliance of One Billion True Colours with PurColor and Crystal Processor 4K. PurColor assures a lifelike experience of content with one billion shades of rich and vibrant colours, while the intelligent Crystal Processor 4K upscales lower-resolution picture for superior 4K level.
Starting at INR 33,990, the new Crystal Vision 4K UHD TV will be available from August 4, 2023 on Flipkart and Samsung Shop in 43-inch, 55-inch and 65-inch screen sizes.
“While buying a television, modern Indian consumers look for immaculate picture and sound quality, immersive gaming experience, and advanced features that facilitate easy connected living. Our new Crystal Vision 4K UHD TV perfectly ticks all these boxes and comes with additional features such as Multi Voice Assistant and Video Calling to enhance the user experience,” said Mohandeep Singh, Senior Vice President, Visual Display Business, Samsung India.
The new line-up also features HDR (High Dynamic Range) that allows consumers to enjoy better contrast with rich darks and bright lights. It increases the range of light levels on the TV with an enhancement of the contrast quality so that consumers can cherish a massive spectrum of colours and all the visual details even in the darkest scenes. The 3-Side Bezel-less Design perfectly allows for an immersive viewing experience.
For a truly immersive content viewing experience, the Crystal Vision 4K UHD TVs feature OTS Lite that allows consumers to feel the on-screen motion as if it is real with 3D surround sound created with two virtual speakers. Adaptive Sound provides optimal sound experience by analysing all contents scene-by-scene on real-time, making it more dynamic and amplifying the intended effects.
The new range comes with built-in IoT Hub with Calm Onboarding and IoT-enabled light sensors, for automatically adjusting brightness. Calm Onboarding effortlessly syncs all smart devices, including third-party appliances, for smoother control. The new Crystal Vision 4K UHD TVs also feature Smart Hub, the focal point of the smart home experience that assembles entertainment, ambient and gaming options together. The Tizen OS-powered entertainment hub renders access to Samsung TV Plus, the company’s free ad-supported TV and video-on-demand service comprising 100 channels in India.
The new range is also a wonderland for gamers, thanks to its Auto Low Latency Mode and Motion Xcelerator features, which enable swifter frame transition, along with quick and instant reactions. It also has multiple modes such as Smart Work, Gaming, and Smart Watching.
Price and Availability
Samsung’s new Crystal Vision 4K UHD TV will come in 43-inch, 55-inch and 65-inch screen sizes, with prices starting from INR 33,990. The new lineup will be available online on Flipkart & Samsung.com from August 4, 2023.
Consumers can also avail up to INR 3000 cashback and a 12-month no cost EMI from leading banks while purchasing the television.