Reliance Communications, India’s fully-integrated telecom service provider,announced the launch of an innovative TalkLoan service for its pre-paid GSM customers. With the TalkLoan service, customers with a low pre-paid account balance can simply dial *141# (toll-free) and get an instant ‘TalkLoan’ recharge, which can be used for both voice and data services.
The service, which has been launched after a keen study of usage behavioral analysis, will offer significant benefits to customers who sometimes cannot make important or urgent calls due to insufficient balance. The TalkLoan service will provide RCOM’s pre-paid GSM customers with an instant loan of Rs 5 or Rs 10, which can be availed of when the balance dips below Rs 10. Once the customer dials *141#, he/she can select the denomination of the instant recharge and start using the phone for voice and data services immediately—in essence, the TalkLoan service allows all Reliance GSM pre-paid customers to keep talking and surfing without being disconnected.
The talk-time given through the TalkLoan loan facility does not have any validity, and customers can use it anytime they want. The ‘loan amount’ will be recovered by the Company over subsequent recharges, with a nominal transaction fee.
Announcing the launch of the TalkLoan service, Mr Gurdeep Singh, Chief Executive Officer, Consumer Business, Reliance Communications Limited, said: “TalkLoan is an innovative solution which will provide great convenience to our customers, assuring them of uninterrupted voice and data usage. With this service, RCOM’s customers can virtually not run out of balance at any time. This service will further cement our strong ties and connect with our pre-paid customer base.”
This service will be extremely useful when the customer is running out of balance at odd hours or in any emergency, or he/she is between recharges, or when a physical recharge is not possible.