- Market leader launches 4G services in Agra; to expand to 25 towns by March ‘17
- Introduces ‘Digital Idea’ – a suite of digital entertainment services namely Idea Music Lounge, Idea Movie Club and Idea Game Spark in UP West Telecom Circle
Idea Cellular, the No. 1 telecom operator in UP West, today announced the launch of world class 4G services in UP West Telecom circle. Idea’s 4G services are now available in Agra and the company will further expand to cover 25 more towns in Uttar Pradesh West & Uttarakhand, by March ‘17.
Idea also unveiled Digital Idea, a suite of digital applications for the on-the-move consumers of UP West. As part of the Digital Idea offerings, the company will offer a suite of 3 entertainment apps – Idea Music Lounge, Idea Movie Club and Idea Game Spark for its over 1.5 crore customers in the circle.
Speaking about the 4G launch, Mr. Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular said, “Idea has consistently invested in network expansion to become a pan-India wireless broadband operator, readying our 200 million customers for the Digital era. Over the last one year, Idea has more than doubled its mobile broadband network on 4G/3G platform, and now covers over 50% of India’s population.”
Idea’s mobile broadband data services are currently available to nearly 500 million Indians across nearly 100,000 towns and villages.
Flagging off 4G services in Agra, Mr. Naozer Aibara, Chief Operating Officer – UP West, Idea Cellular said, “Idea is the No. 1 operator in UP West circle with a strong hold in marketshare, network coverage, distribution and customer service. We are now happy to launch our world class, high speed 4G services for over 1.5 crore Idea customers in the region catering to their ever growing infotainment needs. Starting with the main town of Agra, Idea 4G services will be rapidly expanded to cover 25 key towns by March end.”
Launching Digital Idea, Mr. Aibara, said, “Idea has forayed into Digital services with the launch of 3 entertainment apps and this is just the beginning. Going forward, Idea will also expand its digital offerings into digital communication, digital payments, cloud & storage, digital information and many more. ‘Digital Idea’ is for the masses to enable over 1.3 billion Indians to ‘Get more out of life.”
Idea has introduced a range of attractive offers including tariff packs, bundled smartphone offers and digital content for its users in UP West. From hourly 4G data packs priced at Rs. 19 to handset upgrade offers and smartphone deals, Idea offers a range of products for all category of users.
Key facts about Idea’s 4G services:
1. 4G offerings for the consumers: Inviting all existing and new consumers to experience its high speed 4G LTE services, Idea has announced the following offers –
a) Complimentary 4G SIM card upgrade and Special promotional Offer: All customers can avail a complimentary 4G SIM upgrade from Company Showrooms and leading retail outlets across 4G towns in Uttar Pradesh West. Customers upgrading to 4G SIM will get promotional 4GB Free Data, valid for 14 days. The promotional data can only be utilized on Idea’s latest 4G LTE network
b) Attractive 4G data tariffs: Idea’s 4G Prepaid & Postpaid tariff plans are priced at par with existing 3G plans. Unlimited 4G Hourly packs are available at Rs. 19 for which customer can simply dial *800*019# and experience fast internet speed and unlimited 4G data for one hour. In addition, Idea has also launched Magic Recharge which offers data from 250 MB up to 1GB for 15 days on recharge of Rs. 61.
2. 4G Handset Special Offers: Offering its customers with best deals in mobile services, Idea Cellular has launched various promotional offers for customers with 4G Handsets –
a. 4G Handset Bonanza Offer: 4G Smartphone packs exclusively for 4G Handset customers offering much more than double data. These packs which are available in both Prepaid and Postpaid offers – 4GB 4G/3G Data for 28 days on Rs. 244 Pack and 10 GB 4G/3G Data for 28 days on Rs. 493 Pack.
b. 4G Handset Upgrade Offer: Existing Prepaid and Postpaid Customers can upgrade their handset to 4G Smartphone and get 8.5 GB Free 4G Data along with 1.5GB 4G/3G Pack. Customers need to recharge with Rs. 249 worth 1.5GB 4G/3G Pack, post which they will get complimentary 8.5GB 4G/3G data valid for 28 days.
c. Free Data along with Unlimited Calling Packs: These packs provide the customers with unlimited voice calls to anywhere in India along with free data benefits. Upon recharging with Rs. 149, Idea customers will be able to make free Idea-to-Idea calls across India and 4G handset customers will get 300 MB 4G/3G Data. Another super value pack priced at Rs 348 offers free voice across all networks in India and customers with 4G handsets will get 1GB 4G/3G Data. For customers upgrading to 4G Handsets, Rs. 348 offers 4GB 4G/3G Data along with unlimited calling.
3. Unlimited Voice & Data Plans Postpaid consumers: Idea has also introduced two new Ultimate plans at Rs. 499 and Rs. 999 rental for Postpaid users. In Rs. 499 plan customers get Unlimited Local, National and Incoming Roaming calls with 3GB free Data on 4G Handset. The Rs. 999 plan offers Unlimited Local, National & Roaming calls with 8GB free Data on 4G Handsets. For all new and existing customers upgrading to 4G handsets, Idea will provide additional 3GB data on these rental plans, till 31st December ’17.
4. Wide Portfolio of 4G Smartphones & Devices: 4G Handsets are growing at an exponential rate and to facilitate 4G device upgrade, Idea offers –
a) Idea branded 4G devices: Idea has launched 4G Dongles, 4G Mi-Fi (shared internet) and Home Wi-Fi (home internet) where on select postpaid plans the device is offered free of cost.
b) Partnerships with leading ecommerce companies: Idea website now offers the ability for customers to upgrade to the latest 4G smartphones and claim exclusive data benefits on select smartphones.
Idea’s Digital Service offerings in UP West:
Idea Music Lounge, Idea Movie Club, and Idea Game Spark offer a complete suite of digital entertainment services and mark Idea’s entry into the world of digital services.
Idea is offering an exclusive introductory offer to all Idea 4G/3G customers giving them 90 days Free subscription to all the 3 Apps, till 31st March 2017.
1. Idea Music Lounge offers a rich library of nearly 2 million Indian and international music tracks initially, going up to nearly 20 million tracks soon, on Google Play Store and coming soon on iOS store. Idea Music Lounge hosts diverse content not only across 13 Indian languages, including Bollywood, South Indian Cinema etc, but also across International artists, albums and tracks from several major Music labels. Idea customers can stream music for free or download it 24×7. The app also allows customers to create their own music playlist in addition to curated playlists and Radios.
Idea Music Lounge comes with a number of leading features such as ‘DJ Mode’ which enables transition of songs similar to DJ effect; ‘Wake Up Mode’ with the consumer’s favorite song, and ‘Dynamic Lyrics’ feature to enable customers to sing along while listening to their favorite tracks and ‘Data Saver mode’.
The standard Idea Music Lounge subscription with unlimited downloads in the App is priced at just Rs. 49 for a month, while streaming of unlimited music is free.
2. Idea Movie Club caters to the ever-growing video content needs of consumers, offering thousands of blockbuster movies, Live TV, 7 days catch-up TV, along with a series of Original content and Short Videos across all genres and several languages. The rich content of videos and movies from Bollywood, South Indian & Regional Cinema will appeal to people across all age groups, including kids, for whom there is a host of animation and learning videos. Live and Catch up TV including premium channels, is offered in collaboration with Ditto TV. The app is available on Google Play Store and iOS store.
The standard subscription charge to Idea Movie Club App is competitively priced at just Rs. 49 per month for unlimited Movies, Videos and TV streaming.
3. Idea Game Spark is the ultimate gaming destination with a collection of over 1,500 games across all genres. Targeted at the gaming aficionado and the casual gamer, the games can be played both in the online and offline mode.
Idea Game Spark can be accessed by all Idea as well as non-Idea users on www.ideagamespark.com. The store features popular gaming content from several leading gaming studios. Idea Game Spark is also the first subscription game store offering the latest and popular, Virtual Reality Games. Once subscribed to the store, the customer can download unlimited games across genres such as Racing, Cricket, Cards, Sports, Bollywood etc. including premium titles like ‘Virat Cricket’, ‘Need for Speed’, and many more. Games are available on monthly subscription basis and the company intends to introduce range of other tariff models such as pay per download and freemium. The store also gives games users access to hundreds of free games.
Idea Game Spark monthly subscription charges are very competitively priced at just Rs. 29 per month for unlimited games both online and downloads, for all consumers.