ASUS announced a special campaign for its exquisite Zenfone Series ‘Live the Zen life with Rannvijay’. Under this campaign, ASUS challenges Rannvijay – a star of all adventures to experience the zen life with the Zenfones. This campaign spreads across five weeks and every week will bring a new challenge for Rannvijay.
Commenting on this announcement, Peter Chang, Regional Head – South Asia & Country Manager – System Business Group – ASUS India said, “Its our pleasure to engage Rannvijay in our quest for delivering unparalled innovation, creativity and quality. This challenge is certain to bring the zen way of living. Over these five weeks, Rannvijay will be able to re-discover various aspects of his life and enjoy the redefined Zen life. It will be interesting to see him accompanying our flagship product of the year and further explore from his experience.”
Commenting on his association with ASUS, Rannvijay, an Indian television host, film actor and presenter said, “I am extremely excited to witness life the zen way with the amazing Zenfone. Its light weighted built, stylish look, superb battery life, and most importantly the camera and pre-loaded apps fits perfectly into my daily schedule. I am all set to enter in to the Zen life with ASUS. I am looking forward to the excitement that will be brought to me as a surprise every week.”
The company also showcased PadFone mini, a beautiful 4-inch smartphone that transforms effortlessly into an elegant 7-inch tablet. The most recent additions to the Transformer Series were also displayed at this press event – ASUS Transformer Flip Book – a 15.6” innovative laptop with 360-degre rotating touchscreen that flips in an instant for use as a powerful laptop, a responsive tablet, or anything in between; ASUS Transformer T200 – a 2-in-1 ultraportable laptop with 11.6” Tablet; and ASUS Transformer Pad TF103 – a tablet with style, ensuring productivity on the go.
Rannvijay will face five different challenges across the next five weeks which will be revealed as the initiative moves ahead per week. He will constantly update his #Zenlife and experience with the world through Youtube, Twitter, Facebook and Instagram.