Registers Double Digit Growth in the service QoQ
Aircel, one of India’s leading innovative mobile service providers, recorded a whopping 20 Lac subscriptions across the country for its popular Value Added Service – Astrology. The exciting service offers customers’ daily astrology updates and predictions based on their zodiac signs. To reach out to a larger audience, Aircel introduced daily horoscopes on Voice Calls in almost all regional languages that connected with more people than ever, offering people’s favourite service in their very own language. Aircel’s Astrology service ‘Astro Buddy’, with its sticky packaging and presentation, provides predictions on a host of subjects such as Relationship, Health, Career, Finance, Family through daily alerts to the customer’s phone – making it extremely hassle-free service.
Anil Gupta, Regional Manager – North, Aircel, said, “The rapid growth of VAS and Data is expected to contribute an important share in the revenue stream of the telecom industry. At Aircel, we have taken note on the shifting subscriber usage pattern and have devised many products and services especially in our VAS segment. It also brings us great pride that in a short span of time, Astrology has recorded over 15 Lac users and is witnessing double digit growth in the service. VAS contributes to 15% of the overall revenue for us and Astrology is a key contributor to that along with other genres such as Caller Tunes (CRBT), Music and Entertainment.”
He added, “We are delighted to partner with Bhupesh Sharma and Nyassa AstroCorp to offer this exciting service to our customers that enables them to get instant astrology predictions on their mobile phones.”
The service by Aircel is supported by renowned astrologer Bhupesh Sharma who is lending his expertise to its subscribers. Bhupesh Sharma is also the lead Astro-counsellor of Nyassa AstroCorp, an astrology consultancy. He uses Astrology as a counseling tool rather than a predictive or remedial gimmick. Apart from individuals, Bhupesh has been counseling many corporate heads and business houses on issues like HR, Mergers, acquisitions, takeovers, new business ventures, etc.
Bhupesh Sharma, Lead Astro Counsellor- Nyassa AstroCorp said “I firmly believe that astrology has answers to many of life’s questions and dilemmas. I am delighted to support Aircel’s astro service as it is helping customers get unconventional and radical professional advice, suggestions and predictions from us.”