Wireless Networking is fast emerging as one big way to exponentially growing your business prospects, simply by thinking outside the box and achieving more growth.
Today’s next generation ability to access data and content from the Internet from anywhere at any time from a growing array of wireless devices including laptops, tablets and smartphones is quickly becoming a critical requirement in the small, medium business as well as the government sectors. And hence this is a big area of opportunity in front of the partner community to achieve better growth rate.
As far as enabling connectivity between two points is concerned, it can be done by providing wireless Internet connectivity using traditional deployments of outdoor access points to bridge the network between buildings or provide wireless access to a large open area is commonplace, but the inherent limitations of these infrastructures makes the traditional deployments less-than-ideal for some of the more unique issues that many resellers or partners encounter.
Especially with today’s next generation devices such as tablets or even smartphones increasingly replacing laptop computers as the mobile productivity device of choice in a number of industries, the creative deployment of wireless access points and bridges can provide Internet access to locations not normally supported resulting in enhanced productivity and even helping to save lives.
Using wireless networking solutions, resellers and solution providers are creating super carved niches by creating innovative wireless connectivity solutions to provide Internet connectivity in less-than-ideal environments.
Key to the implementation of these, and many other, interesting deployments are the versatility of the products combined with an attractive price-to-performance ratio that enables resellers and system integrators to think outside of the box and create niches for themselves that help them to differentiate themselves from the competition and enabling them to grow their businesses despite a tough economy.
Today there are Mobile Wi-Fi HotSpots that can provide Access for Emergency Response Personnel Having fast, reliable Internet access for first responders during a crisis situation can save lives, but high traffic or weak coverage from cellular networks can render the best mobile device useless.
In such a scenario, the ability to access the Internet through a dedicated Wi-Fi hotspot provides emergency workers with access to data and communications capabilities that can make a difference between life and death.
When severe crises strike heavily-populated areas, they are often characterized by large-scale power losses creating a tremendous level of stress and insecurity on the surrounding communities.
However, without the ability to communicate within the local government and to outside agencies, living conditions and the security for residents quickly degrades. And hence reliable wireless communication is fast becoming a big requirement which can be fulfilled by the partner community.
Even when on vacation, the ability for people to access the Internet from their laptops, tablets or smartphone devices is important, whether it’s to keep up with their emails, check in on Facebook or stream their favorite movies. Even though a growing trend among parks is to provide free wireless Internet access, connecting to that Wi-Fi signal is often easier said than done, much to the frustration of the vacationers. This is where reliable wireless connectivity comes into play and a partner can create big differentiation by offering such unique solutions in the market.
Today, Wireless Networking segment offers a growing portfolio of versatile wireless voice and data communications solutions designed to deliver performance, reliability and value to consumers and businesses. Along with the continued expansion of wireless voice and data solutions, this is helping in the expansion of channel business to VARs, system integrators and solution providers as well.
Keeping in mind the demand for small businesses to expand their existing networks to offer Wi-Fi connectivity to their guests and patrons, VARs and resellers can leverage some great opportunities, particularly in the hospitality and restaurant markets, to expanding into the rapidly-growing small business sector and achieve better growth in the coming months and years.