Swaminathan Balasubramanian
New Delhi: The second day of the India International Electronics and Smart Appliances Expo 2019 (IEAE), organized by M.N Creations and Ikonic exhibitions had a session with All Delhi Computer Traders Association (ADCTA), one of the oldest IT channel forums in India.
The session, moderated by this reporter, had discussions on how Indian resellers and Chinese manufacturers can work together to collaborate and take the products to the next level. The conference has started with a lamp lighting ceremony in presence of dignitaries Mahinder Aggarwal -President, Swaran Singh, General Secretary, Narendra Thitsa – Executive Member, Rajesh, Media-in-charge, Sarbjit Kaur Gen. Secretary of Ek Naya Savera (NGO).
“All Delhi Computer Traders Association is the biggest computer and accessories market in Asia. ADCTA is specialized in IT since 1985 where you can find all foreign national level IT players selling their products in the Indian market, where various showrooms and millionaire IT importer’s can be found. Since we are active importers from countries like China, Taiwan, Singapore to name a few, you can find every single brand and product available in our market.” Mahinder Aggarwal said in his welcome keynote.
India- China, a relationship beyond centuries:
The panelists said that India and China have relations beyond trade- sentimentally, culturally and more. Saying that while most of the electronics products in India are from China. “Chinese companies should consider working with India even closer. They should think of how Chinese technology and Indian skillset can go hand-in-hand to create a win-win situation.
The panel also spoke at large on how the Indian channel ecosystem can bring magic to any product. “We are across India and we have experience of building from scratch, those bigger brands today. We request the manufacturers appoint channel partners, distributors and service providers across the country and unleash the truest potential of the Indian channel ecosystem.
The participants spoke about how the new-age taxation systems are becoming simple so as to make the foreign companies invest in India. China Companies having good quality products should always look for best Indian re-sellers to enhance their service support to ensure that their products reach to maximum people. The conclusion of the session was Indian buyers always look for China products and welcome with open hands, provided the Chinese companies ensuring to work closely with the Indians, the India-China fraternity is big enough to sell and open new markets for the Chinese Companies. On the sidelines of the event, the ADCTA delegates visiting the stalls of Chinese exhibitors where they got to know about new technology and products which included technology in robotics, Point of Sale, Accessories, Smart Home Appliances to name a few.