Masivian S.A.S. (operating as ‘Masiv’), a Colombian CPaaS provider and a subsidiary of Route Mobile, a Proximus Global company, has announced the appointment of Marko Erkic as its new CEO, effective today, September 1, 2026.
Marko Erkic is an experienced growth and operations leader in the digital communications, telecommunications, and technology sectors, with a strong track record across Latin America. He brings commercial leadership experience from the payments and infrastructure industry, having served as Chief Revenue Officer at both Fora Solutions and Minka. Earlier in his career, Marko spent ten years in senior regional leadership roles at Infobip, spanning business development, country management, and regional leadership across Latin America. This combination of deep industry expertise and cross-sector commercial leadership positions him to accelerate Masiv’s growth and deepen its omnichannel offering across the region.
Marko Erkic said of his appointment: “I am honored to join Masiv at such a transformative time. By combining Masiv’s powerful omnichannel capabilities with the immense scale and resources of Proximus Global, we have a unique opportunity to redefine how enterprises build relationships with their audiences. I look forward to working with this talented team to build upon our CPaaS momentum and deliver the cutting-edge communications solutions that our customers rely on to grow and succeed.”
Masiv, a leading omnichannel communications platform, forms a key part of Route Mobile’s CPaaS portfolio. It empowers businesses to build smarter, data-driven relationships with their customers.
Tushar Agnihotri, CEO, Route Mobile, said: “We are very pleased to announce the appointment of Marko Erkic as the new CEO of Masiv. As Proximus Global continues its mission to seamlessly connect, protect, and engage customers worldwide, Masiv will play a pivotal role in that journey, particularly in driving Route Mobile’s strategy and accelerating our growth across the LATAM market. Marko’s leadership and vision will help us empower more enterprises with world-class omnichannel solutions and solidify our position as a global CPaaS leader.”