- Launched a Unique Comprehensive Road Safety Mobile app to prevent Distracted Driving
- Released a Mass Awareness film on Hazards of Distracted Driving #OktoIgnore
Riding on a strong commitment to Health safety well being and zero tolerance to distracted driving, SaveLIFE Foundation and Vodafone India Ltd released a first of its kind study on the theme of “Safety in Mobility” in New Delhi.
The study reveals 94 per cent of people acknowledge using mobile phones during driving as being dangerous but 47 per cent of them admit to receiving calls while driving. The report titled, “Distracted Driving in India: A Study on Mobile Phone Usage, Pattern and Behaviour” was released by P Balaji, Director External Affairs, Regulatory & CSR, Vodafone India and Saji Cherian, Director Operations-SaveLIFE Foundation. The launch of the study was graced by Joint Secretary of the Ministry of Road Transport & Highways, Abhay Damle who also launched the Vodafone-SaveLIFE Foundation “Road Safe” mobile application. The app which has been created with the objective of keeping drivers away from distractions while driving also provides useful tips on safe driving.