-B Swaminathan
Chennai, April 13: Chennai based leading distributor Vajawat computers bets big on their own brand ‘Livetech’ and take the product across South India. Dinesh Jain, Director of the company speaks with Cell IT for an exclusive interaction.
Dinesh says that his company’s key focus is on taking their product across the South India in the first phase. Dinesh wants LIVETECH ‘s product portfolio to be increased to 200 SKUs which has given immense pull to the brand. For better service the company had set up service centres in Coimbatore and Trichy. “We started distribution of DAHUA Security Solutions for Tamil Nadu region. We Became authorized distributor for TALLY Accounting in Chennai and vicinity. Thorough those aforesaid activities, in the past fiscal, we were able to achieve our bottom line with the help of variety of product range distributed by us”, Dinesh said. Besides this, Vajawat computers had bagged authorized distribution rights for INTEL in the capacity of Sub-Distributor under the New CS program.
Plans ahead:
Negativity Among IT partners because of Lack of Growth and stagnancy In IT component business were some of the key challenges in the last fiscal. Besides this, some of the plans Vajawat computers drafted for the forthcoming fiscal are to focus more and grab opportunities in security solutions market. ” We are planning to add up – LED Monitors , UPS , Batteries , Home Theater Speakers , Niche Music Accessories .
Currently, the company’s portfolio constitutes C
components all brands Business( 65% ), Accounting Software (10% ), Own Brand Accessories (5.75%), Security business
including anti-virus (12%), BRANDED PC ( 3.5 %). As far as the human resources of the company are to appoint Sales & marketing Heads for across South India and set up physical office Across South India.
On a concluding note, Dinesh said that AV business is stagnant and is area-centric with every state has 1-2 brands dominating.