Google Will Play The E-Commerce Game In Future

–By Bhavesh Gudhka

Google is well known for being different and being first in new initiatives. If we look  past, internet was not very big and we use to directly type name of website to access that website. Google came and changed the game now. I can predict that Google will be the future of E-Commerce game. Here are some data to support my argument.

Market research firm eMarketer projects e-commerce sales will eclipse $3.5 trillion within the next five years. By 2019, eMarketer Inc. projects online purchases will more than double to $3.551 trillion, or 12.4% of total retail sales of $28.550 trillion, as more people come online around the world.

It’s Started already

Google has already started Google my Business page where you can create your own Business page and you can also promote your business with easy to use Google Adwords express account which is for small business owners.

Google is eyeing small businesses and emerging market like India where online marketing, e-commerce and internet usage is growing. Google also knows that Small Business owners are not tech savvy and Small businesses have limited budget. Small businesses can’t invest in their own e-commerce platform due to heavy initial investment and huge maintenance and marketing expenses.

Google is already having Google Wallet and Payment solution. Google already has Google Merchant center which is platform to sell goods online, Google already have search engine, Ads Network and all platform to promote products online.

Google also has android users, android pay solution and platform to promote ads and products on mobile platform.

Google is also working on platform for Internet of things and OS for such requirements.

Google my business can now allow to sell products directly from google my business, allow small businesses to run promotions using adwords express.

Google may buy payment companies like Paypal and integrate for seamless payment via mobile, web and IOT devices.

By acquiring Paypal or similar payment solution companies Google will encourage private small and large e-commerce websites like Flipkart and Snapdeal to use Google payment gateway to enhance user experience and increase sales.

Wait, things are not yet over. Google is having Google maps and they are also working on driverless cars. Tomorrow, Google may use such delivery vans. Google has already started experiment with Google Delivery Drons. Google will use Google maps data for accurate and faster delivery of goods.

Since, Google is already working on IOT devices, they may also introduce refrigerators, sensors which will maintain inventories, it may also integrate stores and malls with IOT devices to monitor your offline buying and help you pay using Google and buy from malls who use  accept Google Payment services.

Google may launch smart petrol pumps who accept Google payment, Google will also launch partnership with food business, they may also partner with travel and hotel industry and this will continue…

Next online war will be between payment gateways and last mile delivery providers. Companies like Microsoft, Apple, Amazon will fight to acquire online commerce share. Companies like Intel and mobile chip maker will introduce chips and solutions to make mobile and IOT devices faster, energy efficient, smart, small and connected. Yes, they will also use machine learning and artificial intelligence in those chips which will be powered by Google Artificial Intelligence API (Google will make money from this also)

(The views expressed in this column are personal and not represent the views of the editorial board of Cell IT  )