Eaton Receives the UPS Competitive Strategy Innovation, Leadership Award From Frost & Sullivan

Bangalore, India – November 22, 2016: Eaton with a strong presence of both local and global UPS players in Asia-Pacific, a distinct element of differentiation is needed in terms of both technology and other ancillary services. UPS market demand continues to be highly impacted by diverse customer expectations from data centers to the more traditional buyers like Commercial buildings, Healthcare, and Utility. Ever changing customer preference and expectations in the form of quicker service turnarounds, warranty, better control and monitoring features and higher ROI are some of the key challenges faced by UPS companies.

To address these challenges, it is imperative for a UPS manufacturer to deploy a diverse mix of product and competitive strategies. Eaton has been able to strongly outsmart competition by displaying strong product innovation with the right marketing initiative. The company’s 9395 UPS series with a global installed base of 7.5GW has become the standard of high-efficiency UPS in the industry. The key technology behind the 9395 series is the Energy Saver System (ESS) Plus and Variable Module Management System (VMMS). The ESS is a mission-critical technology developed using Harmonic Reduction System with the ability to detect and automatically correct harmonic currents that affect business continuity. One of the key factors differentiating the ESS from the “ecomode” in competing products is that it eliminates chances of a drop in the load and ensures high safety and reliability. The VMSS technology enhances operational efficiency at low load levels. When there is a low load, the VMMS has an in-built functionality that shuts down redundant modules in the UPS, which tends to increase efficiency and reduce energy consumption. With a wide UPS product range of 200–1,100 kilovolt-ampere (kVA), Eaton has made remarkable technological innovations that have enabled the company to significantly increase its market share. Eaton has also been able to devise powerful marketing strategies that have created a strong brand equity for the company.

For example, the PowerTour program organized by the company has been a strong marketing tool in developing relationships with end users and consultants across the region. In the 2-day program, Eaton invites customers to its production facilities to give them a better understanding of its products and solutions, as well as manufacturing capabilities. This helps end-users witness the efficiency and reliability of Eaton’s products in its world-class plants and customer experience center. Through such insightful approaches, Eaton has been able to carve a niche for itself in the Asia-Pacific UPS market. By delivering highly efficient and superior UPS products, Eaton has been able to carve a niche for itself by operating in a market where competition is steep from Tier-1 global companies. Through a strong customer relationship strategy, Eaton was able to build long-standing relationships with its global MTDC customers by providing customized solutions. By aggressively strengthening its sales and marketing capabilities and coupled with strong distribution, Eaton has been able to clearly differentiate from competition through the quality of its products.