An industry first “The Word on the Street, Straight to Your Screen” digital campaign by Aircel
Aircel, one of India’s leading and innovative mobile service providers, known for its “customer first” strategy, today empowered the youth by digitally showcasing the Aircel Street Plays in various colleges of Coimbatore. This unique and exciting youth engagement program tapped into the social media platform as at present it is the most popular medium with the young generation.
The Aircel street plays which reached out to many young college students of Coimbatore carried a strong social message of ‘Swacch Bharat’, along with the introduction of the Aircel Buddy Pack which was specially designed to cater to the needs of today’s youth allowing them to be seamlessly connected. The Aircel street plays which was digitally showcased across various colleges of Coimbatore also welcomed the new students into their next citadels of learning and also encouraged senior students to be their guiding light and mentors.
Below are the details of the Aircel Buddy Pack:
| Product | Product offerings | Validity |
| SRC 222 Buddy pack |
Talktime-INR 100/- Local and National calls @30p/ min 1GB Data- 3G/2G |
30 days |
Speaking on the occasion, Sankara Narayanan, Strategic Business Head, South, Aircel said, “At Aircel, we always strive to reach out to our audiences and today we are very proud and excited to be one of the first telecom operators to organize this unique and innovative digital campaign to reach out to the youth of Coimbatore. Through this social medium, we not only want to get closer and better understand our valuable audience but also want to spread one of the most important social messages; that of Swach Bharat”.
He further added, “As a customer centric organization, we follow a ‘customer first’ strategy where ‘customer listening’ is key and we are constantly driven by customer insights and feedback. The youth are an important base of our customers and at Aircel, we would like to ensure that through such unique campaigns, we not only create high brand visibility amongst the youth thus driving preference for Aircel but to also ensure that every young individual is a socially responsible citizen”.
Aircel constantly makes the ‘Extra’ effort to delight its customers, introducing innovative products and services that bring maximum affordability. The company believes in bundling the best of offers in its products to ensure that there is always an added benefit for customers