As their tagline suggests, “Expect more, explore more”, the partners knows for a fact that association with Lapcare does not limit the perks and advantages they would get to just a festive season, rather, it is an ever-going carnival of offers, schemes and other loyalty advantages. The organization has been benefitting the partners with schemes, lucky draws, bundled offers and numerous other ways. Partner/consumer engagement and loyalty is all that is desired.
The pandemic has changed and evolved the IT Peripherals & Accessories market in more ways one could’ve predicted. The fluidity and dynamics of the market trend are much more aggressive now. The E-comm market share is increasing and hence the marketing focus has shifted during the current festive quarter. Though at the same time Retail marketplaces and shops and much more aggressive in terms of Integrated Marketing communications to keep up with the competition and fill up the holes made during lockdown.
The ones who would adapt to the new norms of keeping the right balance between online and offline channels in accordance with the analytics would for sure be able to keep the consumers engaged, said, Atul Gupta, Chairman & CEO, RX Infotech Pvt. Ltd.
Lapcare ensures customer engagement through continuous research and modification on consumer touch points, not just for the festive season but all year round.
The Behavioural shift in consumers has imposed new challenges in terms of market segmentation and product positioning. The consumer is informed and aware now, more than ever. One must maintain a proper balance of statistics, facts and USPs while pitching or communicating about the product. Other factors for consumer identification such as Age, Income bracket etc have shifted as well.
Although, if the brand is confident of their products and deliverables, the above-mentioned challenges turn out in an opportunity. For a brand like Lapcare, the current scenario is ideally optimised as they believe in providing the best to customers in terms of product, bang for bucks, after sales support and service rather than just talking the talk.
The offers and benefits have never stopped from their end, keeping it joyful and pleasant for every tier of partners and consumers throughout.
Though, if the current schemes are to be stated,they are a part of all festive sales on major E-commerce platforms, offering huge discounts. Also, a monthly bonanza scheme is active for retailers, treating them with exciting gifts and prizes.
For Lapcare, allbusiness strategies encircle consumer engagement. Be it through offers or coming out with exciting products. Allof the market communications are to be kept a dialogue rather than a one-way monologue. Deliver what is desired and improvise what is disliked.
It is a year-round festival for a country of so many colours