Indian PC shipments hint at early recovery despite 15% drop in Q2 2023

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According to Canalys’ most recent data, vendors shipped 3.9 million PCs (desktops, notebooks and tablets) in India in Q2 2023, representing a 15% year-on-year decline. Notebook shipments fell 12% to 2.3 million units, while desktops dropped 17% to 764,000 units. Tablet shipments suffered the largest decline, down 22% to 873,000 units. But the PC market (excluding tablets) saw a promising 2% sequential growth, reigniting optimism within the industry. 

In Q2 2023, all segment categories in India’s PC market underwent a year-on-year decline. “The education sector suffered a notable 23% drop, mainly due to delayed tablet deployments,” said Canalys Analyst Ashweej Aithal. “Nevertheless, new government initiatives to provide students with notebooks made some progress in states such as Gujarat, Tamil Nadu and Madhya Pradesh.” Despite improved economic sentiment, the commercial sector experienced a substantial decline, driven largely by SMBs. The public sector also saw a 9% decrease, but a few promising deals hint at potential growth by the end of 2023. “The anticipated closure of education tenders is in its final phase, with most deployments expected in October and spanning the next six months,” said Aithal. Though the consumer market declined by 13% year on year, it achieved 7% sequential growth, indicating positive signs of recovery as the festive season approaches.

Canalys’ latest forecast for the Indian PC (including tablets) market predicts that shipments will fall by 9% in 2023. But there is optimism for a bounce back in 2024 and 2025, with shipments in both years expected to grow robustly by 15% year on year. This growth is expected to be widespread across all categories and end-user segments. The fundamentals around PC use and adoption in India remain strong and Canalys expects the shipment peak achieved in 2022 to be surpassed.

“The Indian government’s recent imposition of import restrictions on desktops, notebooks and tablets is set to disrupt the market, particularly affecting major foreign vendors that have yet to initiate local manufacturing,” said Aithal. “This disruption is anticipated to intensify toward the end of 2023, with restrictions slated to commence in November. Consequently, vendors are set to aggressively push inventory in both the consumer and commercial segments. In response to the impending scarcity of devices, there may also be an uptick in rapid deal closures. Vendors could face the need for additional import licenses, but the government is expediting the licensing process to mitigate price surges caused by the anticipated scarcity.

Indian PC (including tablets) shipments (market share and annual growth) Canalys PC Market Pulse: Q2 2023
Vendor	Q2 2023 shipments	Q2 2023 market share	Q2 2022 shipments	Q2 2022 market share	Annual growth
HP	987	25.3%	1,152	25.0%	-14.4%
Lenovo	643	16.5%	973	21.1%	-33.9%
Dell	409	10.5%	529	11.5%	-22.6%
Acer	393	10.1%	518	11.3%	-24.1%
Apple	319	8.2%	168	3.7%	89.5%
Others	1,146	29.4%	1,262	27.4%	-9.2%
Total	3,896	100.0%	4,601	100.0%	-15.3%
Note: Unit shipments in thousands. Percentages may not add up to 100% due to rounding. Source: Canalys PC Analysis (sell-in shipments), August 2023

Indian desktop and notebook shipments (market share and annual growth) Canalys PC Market Pulse: Q2 2023
Vendor	Q2 2023 shipments	Q2 2023 market share	Q2 2022 shipments	Q2 2022 market share	Annual growth
HP	987	32.6%	1,152	33.1%	-14.3%
Lenovo	512	16.9%	732	21.0%	-30.1%
Dell	408	13.5%	528	15.2%	-22.8%
Acer	366	12.1%	333	9.6%	10.0%
Asus	225	7.5%	226	6.5%	-0.3%
Others	525	17.4%	508	14.6%	3.3%
Total	3,023	100.0%	3,480	100.0%	-13.1%
Note: Unit shipments in thousands. Percentages may not add up to 100% due to rounding. Source: Canalys PC Analysis (sell-in shipments), August 2023

Indian tablet shipments (market share and annual growth) Canalys PC market pulse: Q2 2023
Vendor	Q2 2023 shipments	Q2 2023 market share	Q2 2022 shipments	Q2 2022 market share	Annual growth
Samsung	246	28.2%	267	23.8%	-8.0%
Apple	152	17.4%	114	10.2%	33.0%
Lenovo	131	15.0%	240	21.4%	-45.7%
realme	68	7.8%	–	–	–
Lava	65	7.5%	160	14.3%	-59.3%
Others	212	24.3%	339	30.3%	-37.6%
Total	873	100.0%	1,121	100.0%	-22.1%
Note: Unit shipments in thousands. Percentages may not add up to 100% due to rounding. Source: Canalys PC Analysis (sell-in shipments), August 2023