Exclusive Interview with Gaurav Mathur, Director, Lexar Co., Limited
India is growing in a variety of fields, one of which is the technology industry. Lexar is working on producing the best products and making them available in the market on a large scale because storage solutions like memory cards such as CFexpress and SD, micro SD cards, USB flash drives, SSDs, and DRAMs are critical components for the IT sector. They are planning to expand the Lexar market by implementing product availability not only in metro cities but also in tier 1 and 2 cities, by improving our distribution channels and supply chain management.
What is the impact of technology on the Indian market?
The Indian market is one of the most promising in terms of expected GDP growth, market size, and demand for IT/Camera products. The Indian market is currently a priority market for Lexar, and we have already started investing and restructuring our business model in the Indian market in order to improve our reach and expansion.
What makes your product different and unique from your competitors?
As a leader in memory storage, Lexar values customer needs. Lexar is committed to expanding and leading the development and manufacturing of high-performance gear and technology. In response to rising demand from consumers, backed up by strong suppliers and R&D technology that has been built up over years, so far this year, we have launched blazing-fast high-end products like CFexpress Type B DIAMOND series and ARES DDR5.
From award-winning memory cards and USB flash drives to SSDs and DRAMs, Lexar delivers full memory solutions that can work together to suit every user and even retail and OEM customer’s needs. In addition, all Lexar product designs undergo extensive testing in the Lexar Quality Labs, facilities with thousands of different cameras and digital devices, to ensure performance, quality, compatibility, and reliability.
What are the features of the recently launched “NM 760 SSD” by Lexar?
Lexar has introduced the Lexar NM760 M.2 2280 PCIe Gen4x4 NVMe SSD for the Indian market. The SSD was created with professionals in the gaming and filmmaking industries in mind, who require faster speeds and more computing power to transfer high-quality data.
The NM760 SSD provides a high-speed gaming experience with read and write speeds of up to 5300MB/s and 4500MB/s, respectively. It is a PCIe NVMe SSD that outperforms a traditional SATA-based SSD by 9.6x. The NM760 is backward compatible with PCIe 3.0 and uses PCIe Gen4x4 NVMe 1.4 technology standards to provide a faster and smoother gaming experience.
What level of performance and power consumption efficiency do Lexar’s products offer?
Lexar makes it a priority to improve product reliability and durability. Therefore, in terms of performance, Lexar memory cards, which come in a variety of speeds, factor types, and specifications, provide great performance allowing casual users to professional photographers to find what they need. In India, the top two most loved Lexar products are the Professional CFexess Type B card GOLD series and Professional SD 2000x GOLD series. Also, when it comes to power consumption efficiency, the Lexar NVMe SSD series, such as the NM800 SSD, NM760 SSD and NM620 SSD, not only offer great speeds but are also designed to be more efficient by reducing power consumption, which results in a cooler operation that makes the battery life last longer than a hard drive.