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-B Swaminathan
As the technology landscape undergoes a seismic shift driven by AI and digital transformation, the ISODA Tech Summit XIV (TSXIV) emerges as a pivotal platform for innovation and collaboration. Hosted in the strategic growth hub of Almaty, this year’s summit centers on the powerful theme of “Vision, Velocity, and Value.” Under the leadership of Summit Chairman Vimesh Avlani, the event is designed to bridge the gap between global OEMs and India’s leading solution providers. Now opening its doors to sponsors, TSXIV offers an unparalleled opportunity to engage with high-caliber decision-makers ready to monetize emerging trends and scale long-term partnerships. Vimesh speaks exclusively on the summit is giving avenues for both sponsors and participants.
The theme for TSXIV is “Vision, Velocity, and Value.” What do you want these three words to mean for the members attending this year?
Vimesh Avlani: For TSXIV, Vision means partners clearly understanding where the market is heading—specifically in AI, cybersecurity, cloud, and digital transformation. Velocity represents moving faster from opportunity to execution, including faster enablement, deployments, and conversions. Finally, Value stands for measurable outcomes; it’s not just about selling products but delivering a real business impact for customers. For our members and OEM sponsors, this theme reflects one clear goal: building partnerships that convert innovation into revenue and long-term growth.
Can you please give more details on the registrations, the kind of geography they represent, the size of the organizations, and their expertise? This would help sponsors plan their sponsorships better.
Vimesh Avlani: TSXIV brings together a strong mix of regional IT leaders and fast-growing partners representing Central Asia and surrounding growth markets. The attendee base includes system integrators, Managed Service Providers (MSPs), Value-Added Resellers (VARs), and solution specialists working across mid-market and enterprise segments. Their expertise spans cybersecurity, cloud infrastructure, networking, managed services, and AI-led transformation. From a sponsor’s viewpoint, this is a highly relevant audience consisting of decision-makers and implementers who can build pipelines, drive adoption, and scale OEM solutions into real-world customer deployments.
Why did you choose Almaty for this summit, and what unique energy does this location bring to the event?
Vimesh Avlani: We chose Almaty because it is a strategic hub for regional growth and a city with strong momentum in technology adoption. It connects markets, talent, and investment, providing the ideal ecosystem for collaboration. The energy here is unique—ambitious, open to innovation, and driven by partnerships. For sponsors, Almaty creates the perfect environment where networking evolves into meaningful conversations, which quickly translate into business opportunities and long-term channel relationships.
What are the sponsorship slots and, as the chairman of the summit, what are your top assurances for sponsors beyond traditional offerings?
Vimesh Avlani: We offer structured sponsorship options, including Title, Platinum, Gold, and Silver tiers, along with showcase zones and networking engagement opportunities. Beyond branding, my key assurance is simple: sponsors will receive high-quality engagement, not just visibility. We focus on ensuring the right audience, strong positioning within the agenda, and meaningful interaction opportunities that support partner activation and pipeline creation. Our goal is for OEM sponsors to leave TSXIV with measurable outcomes—real relationships, tangible opportunities, and post-event momentum.
From a participant standpoint, other than listening to vendor presentations, what new insights will they gain from the event?
Vimesh Avlani: TSXIV is not just about listening to presentations; it is about gaining actionable knowledge and business direction. Participants will hear peer success stories, market insights, and real-world frameworks on how to build solutions, price services, and win larger deals. We are creating sessions that help members improve execution, from sales strategy to delivery readiness. Attendees will leave with practical playbooks they can apply immediately. This also benefits sponsors because partners become more capable and prepared to sell and deploy OEM solutions successfully.
AI and Cybersecurity are the big trends right now. How will the agenda help members actually monetize these technologies?
Vimesh Avlani: AI and cybersecurity are currently top budget priorities, and TSXIV is designed to turn these trends into viable monetization models. We focus on packaging solutions into services, such as managed security, compliance readiness, AI assessments, automation, and productivity use cases. Members will learn how to position outcomes, build recurring revenue, and establish customer trust. This is also why the summit is valuable for OEM sponsors; it accelerates partner readiness and helps turn OEM technologies into scalable, repeatable business across the ecosystem.
How is this summit helping your members move away from just “selling products” to becoming true technology consultants?
Vimesh Avlani: The channel is evolving, and TSXIV is supporting that shift directly. We are helping members move from transactional selling to consultative, solution-led engagement—understanding customer challenges, proposing outcomes, and delivering end-to-end value. The summit encourages partners to build vertical expertise, strengthen service capabilities, and position themselves as trusted advisors. For OEMs, this is critical because consultant partners don’t just sell products; they build long-term deployments, drive renewals, and ensure customer success, all of which fuel sustainable growth.
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