ISODA, the association for the software resellers is gearing up for the forthcoming techsummit. The flagship event of the association that gathers the heavyweights in the sofware industry is likely to happen in Langkawi this year. Tushar Parekh – Chairperson Isoda Tech Summit 6 and Rajeev Mamidanna – Regional Secretary ISODA (West) are busy with the summit spoke exclusively to ‘Cell IT’ on the plans of the event. Excerpts

Tushar Parekh – Chairperson Isoda Tech Summit 6 (Left) and Rajeev Mamidanna – Regional Secretary ISODA (West) (Right)
Cell IT: What are all the key agendas for the summit this year?
Team TS6: ISODA TechSummit is our marquee flagship annual event. The objective of ISODA Tech Summit is to provide a platform for our members to interact and network with each other, exchange ideas and thoughts for a better tomorrow. We strive to collectively share insights into technology developments & skilling of resources, protect the interests and rights of the members and community through efforts like anti-piracy and simplified taxation.
The intent of TechSummit 6 is to have a content rich event. The efforts of the TS committee is for ensuring MAXIMUM collaboration amongst the members and the sponsors. The ground force of the Committee consists of:
- Tushar Parekh (TechSummit Chariman)
- Jiten Mehta (Secretary General)
- Rajeev Mamidanna(Regional Secretary – West)
- Harish Tyagi (Regional Secretary – North)
- Kanti Gosar (Treasurer)
- KrishnakantMathuria (TechSummit Committee Member)
Cell IT: How many participants are expected in this summit?
Team TS6: We expect more than 80 CXOs of member companies to participate and about 25 members from the Sponsoring companies and the Media.
Cell IT: Please explain the overall profile of the participants.
Team TS6: ISODA consists of the top Software resellers across all geographies of India. Collectively, the members form a force that covers majority of customers across India. Indian ISVs, Distributors, System Integrators, Resellers and Cloud Platform providers for a majority of the ISODA Community.
Cell IT: What is the sponsorship scenario? Please explain in detail, the sponsorship slots and type of deliverable for sponsoring companies.
Team TS6: Sponsors play a key role in our annual event We are in the process of shortlisting sponsors for the event and hence the process will take time to culminate into a one of a kind event. Sponsors and members alike should have key takeaways from the event which will benefit them in the coming time. Platinum sponsors have more talk time while we also have categories for sponsors who are looking at opportunities to network with specific set of members. Levels are Platinum, Gold, Silver and Associate. We have built in more benefits for all levels in terms of networking with the members not just during the event but post as a continuous activity.
Cell IT: What are all the top 5 promise you can provide for your sponsors.
Team TS6:
- Get exposed to audience of technical, operational, and policy-making cadre – CEO/Owners/Directors
- Get focused time with the CEO’s who are driving the Indian growth Story
- Get to know more partners in diverse new areas – both geographic as well as industry-wise
- Share insights on the realities of the market and how ISODA members can help them capitalize on them
- Economize on time and investment in sharing their story, their strategies and accolades with the people who decide and extract direct benefit from the market for them
Key promises are as follows:
- Power-packed agenda to ensure members remain engrossed throughout the event
- Limitless possibility of networking – With all the members during and after the event
- A profile of members who are attending and their plans for growth in newer areas of technology
- Meet other sponsors and understand the market better
- Opportunity to meet and sign-up new alliances during and post the event
Cell IT: What type of OEMs can sponsor this event ?
Team TS6: ISODA welcomes OEMs that predominantly have a software based offering. Which means OEMs in the field of systems software, virtualization, cloud, security, collaboration and datacenter are welcome. We encourage Indian ISVs to participate as sponsors since they get a ready channel to plan Joint Go To Markets.
