Data centers are the backbone of the IT industry and information industry, but often the industry does not operate at a perceived rate and does not match the efficiency. The risk factors are eventually decreased when large data centers consuming more power are operating with maximum capacity. But these risk factors pose to information and security threat. The solutions providers should look for an alternate way to deal with the power consumption and reduce it consecutively. Speaking on this topic, Ravi Raj, Brand Head, Director Sales & Support at NetRack, says, “We at NetRack, provide solutions for power consumption, heat dissipation and cooling provisioning. Also focused on offering a high resilient, secure and performance rich driven products to all data centers. NetRack delivers rigorously tested and qualified products that are flexible, scalable and versatile with UL certified mark. Our products enable quick scale-out of performance and capacity, making your data center more agile. For new technology trends we have NRS-e series, rack console drawer, smart racks, remote data center management and tracking, power management. We have scalable and integrated data center solutions for efficient, reliable, and continuous operations that are can address and meet the critical business objective,” he explained.
As per the views of Shrirang Deshpande, Country Head, Data Center Business, Emerson Network Power India, according to a Gartner study, the Indian data center infrastructure market, comprising of server, storage and networking equipment will reach to $2.03 billion in 2015. The report indicates that India will rise to become the second largest market for DCIM infrastructure in APAC by 2015.
“India’s rapid growth in its GDP (gross domestic products) and the rapid pace of internet penetration in the country has promoted the rise of various e-initiatives from banking to retail, ticket bookings to social networks. Even small and medium businesses are enthusiastic on the usage of tools, techniques and data center processes. Owing to a large demand from SMBs, manufacturing, telecom and BFSI segments, Emerson Network Power has introduced specialized solutions tailor made to the requirements of these verticals. As such, Emerson Network Power is reaching out to enterprises and channel partners alike to inform them about the benefits and efficiency of DCIM,” he adds on.
According to Tirthankar Banerjee, director, Technology Support Services, HP India, “During the last 2-3 years there has been an increase in demand of data centers from IT and IT-enabled service companies in India. Business is demanding more services, innovation, speed and flexibility from data centers. There is a need to find a way to meet IT demands of the business while providing the innovative services for company’s competitive advantage.
He further added, “HP Datacenter Care for Cloud is a flexible support service that provides environment-wide coverage and is ideally suited for complex private and hybrid cloud environments. We also offer HP Hybrid Cloud Support which is a component of HP Datacenter Care offers a unified, defined enterprise-grade support experience as you consume resources and run workloads.”
Trends in Data Center
According to Shrirang Deshpande, Country Head, Data Center Business, Emerson Network Power India, as real estate is increasingly becoming a concern, compact and scalable data center will continue to shape data center dynamics. “One of the most important trends that is expected to drive innovation are the demand for energy efficient data centers. CIOs will continue to identify and practice ways of reducing the carbon footprint of their data center and make them more self-sustaining.Additionally, software or platforms which will enable data center mobility and management on the go is likely to shape the data center dynamics in times to come,” he explains.
Ravi Raj, Brand Head, Director Sales & Support at NetRack, says, that IT organizations must embrace technology trends in data center as they are increased acceptance of technology activities of high-density platforms that attains portability. “Containment Rack Solution, IP based PDU, Temperature and Humidity Monitoring, Security System are transforming the data center and enable companies to increase flexibility along with reliability. Data center is next business expected in India and are connected to infrastructure of the country. Growth for data centers are seen with increasing demand for business continuity, disaster recovery, storage needs from industries. Basically this is spurring and driving the growth factor in Indian data center industry as they are required by large population. 20% growth is expected only from government projects as lots of expansion is happening across country,” he adds on.
Future Growth
According to Emerson Network Power’s Data Center 2025 report, there will be massive changes to the data center ecosystem in the near future. A mix of sources will be used to provide electrical power to data centers. Solar will lead, followed by a nearly equal mix of nuclear, natural gas and wind. BFSI, telecom, healthcare and education are some of the sectors that are expected to drive the demand in the data center segment. As all these sectors will have different requirements to suit their needs, there won’t be one data center but different data centers with different characteristics in terms of energy consumption and reliability that will be set up for organizations depending on their computing needs.
Go to market Strategy
According to Shrirang Deshpande, Country Head, Data Center Business, Emerson Network Power India. “For data centers, our strategy is centered on providing integrated solutions rather than specific products. Emerson’s technical support is available to channel partners throughout the product cycle, mainly to encourage them away from being box-pushers and use our support to adopt a solutions approach. As DCIM requires technical background for deployment and to understand the needs of customers, we have initiated a DCIM university for partners online where they can read, learn and understand about DCIM and consult customers on the same. We run various certification programs for our DCIM partners so that they can spread awareness about how DCIM can help bring in more efficiency and decrease the energy footprint within data centers. We recently appointed Inflow technologies as the national India distributor for our range of data center infrastructure management (DCIM) products and hope to work closely with them to educate our partners and potential customers for the DCIM markets,” he added.
As per the views of Ravi Raj, Brand Head, Director Sales & Support at NetRack, “Data center solutions help to transform the data center into a strategic and flexible business asset where trends change the way enterprises approach their data center strategies. To deal with the challenges, we provide complete end to end solution with latest technology.”
Innovations In Data Center
Emerson Network Power has teamed up with Dell, HP and Intel for the creation of Redfish, a specification under development for data center and systems management that delivers comprehensive functionality, scalability and security. Redfish uses a modern network interface style, allowing access to data using even simple, scriptbased programming methods. This solution will be designed to improve scalability and expand data access and analysis, help lower costs, and further enable feature-rich remote management while ensuring a secure solution that protects investment. NetRack is introducing the latest technology in data center like fully loaded rack with containment, IP PDU and consoles which are already present in the market, and some have yet to hit. These products and technologies not only promise to solve few DC problems but they all promise to make data center operation run more smoothly.