But local resellers and channel partners will still have the edge on better understanding of customer’s buying behavior patterns and specific requirements that only they can fulfill
While the traditional brick-and-mortar retail sector in India remains bogged down by FDI restrictions, the online retail sector has experienced incredible growth in recent years. And this is putting the traditional channel partners in a tight spot.
With consumers increasingly turning to online retail, also known as electronic retailing or e-tailing, global behemoths eBay and Amazon are now vying to capture a larger share of India’s growing e-commerce market. And then there are Indian origin Flipkart and Snapdeal.com which are putting a lot of effort towards reaching out to the end customer.
How Can Channel Survive?
In a situation like this, channel partners have got to rely on their better customer knowledge, understanding of customer behavior and most importantly the bond of trust which they have been able to create between themselves and the end customer. So a deeper understanding on local activities and its related behavior patterns will hold big key to the local channel partner’s success now.
Whatever happens, it is this trust between the customer and the channel partner that will make sure that they will co-exist with this online revolution taken place today.
Dinesh Shyam Sukha Editor