Today e-commerce is booming in almost every sector, but at the cost of traditional retailing business. As e-commerce sites continue to offer products at cheaper price points, they are making life miserable for the brick and mortar players of the country.
In order to tackle this menace called e-commerce, there are a number of IT associations which are moving in the right direction, however, the need of the hour is to bring together the different forces of these regional associations and act in together, in a coordinated manner rather than moving in different directions with a similar goal and objective.
Channel Associations are under fire now, one by one associations are joining the band wagon to stop billing from ND’s or by way of bandh to mark their protest to vendors. Such situation has not arisen in our industry ever before where dealers are ready to stop their business by not buying the goods. On the other hand, some associations have given a memo randum to government about the tax manipulation online sellers are doing, so we can say that there are different things happening round the country and especially in South India.
The huge discounts offered by online stores at the time of festivals such as the recent Diwali offer hit badly to the channel, the stocks purchased by dealers were piled and it was a tough situation for them to give the payments.
Today there is a big question mark arising for channel community whether they could survive??? The question is what will the employees in each shop do if the shops are not running well. Here if we see the bad thing is the big companies like flipkart, snapdeal will become much bigger and richer where as the hard working people will have to face the trouble. Now the time has come where the vendors should stand as a back bone to the dealers who have been promoting the brands since years and also the government should act fast by way of finding some regulation on online seller. Is it not?
Dinesh Shyam Sukha
Editor