Social media strategy can go a long way in creating that special space for channel partners in the hearts and minds of their customers today.
Today it is increasing becoming important for us all to be present where it matters – and this is where social media is gaining both, on prominence and importance.
Whether it is a global IT vendor, or a local security solutions provider – they are going in for having their social media presence. But I still feel that channel partners are not utilizing the full benefit of this kind of engaging platform to the full.
Everybody has smartphone today and with this device comes great power – the power to connect and engage via Facebook, LinkedIn, Twitter etc. all these have become great source of touching and acting upon information. That is why it is important for partners to have their social media strategy well thought of.
But if we check Twitter accounts of a number of distributors and channel partners in India, most of the channel partners do not have any presence, there. And even for those who have some presence, they do not maintain even the bare minimum social media hygiene of involving themselves into some discussions etc.
The time has surely come for the channel to come forward to utilize on these great platforms of customer and potential customer engagements in a better manner. Initiate talks, discussions, make their points on solutions, products, share relevant pictures etc.
At a time when channel is already facing a lot of heat coming from e-commerce segment, a solid social media presence and strategy can go a long way in creating their own special space with their customer’s hearts and mind and most importantly, also open up new business avenues and growth opportunities.