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Home Contributory Story Smart Devices to Drive Digital India – By Navinder Singh Chauhan, Vice President Marketing, iRevo Multimedia

Smart Devices to Drive Digital India – By Navinder Singh Chauhan, Vice President Marketing, iRevo Multimedia

2,50,000 Gram Panchayats to get connected, more than 4.5 lakh crores to be invested in India in next 3 years. Are you ready to Capitalize and be a part of this huge opportunity?

navinder2Remember your first Smart Phone? We have come a long way. Once in 80s era having a TV was THE THING. Then came Pagers and the new millennium (2,000) brought the Mobile phones revolution. Mobile gave us the power in our hand, power of two way communication. It changed the way we lived and has impacted each and every part of our life.

irevo_logoThe word Smart became a main stream word with Smart Phones, we saw Smart phone getting popular in India in late 2000. What defines a phone as a smart phone is what all it does besides a primary function of voice calling. A typical Smart Phone is used for; besides voice calls; e-mail, web browsing, apps, picture taking and so on. One can infer from this use pattern and definition that a device is a Smart Device if it can perform functions; reasonably well; besides the primary intended function of the device. Indian eco-system is ripe for Smart Devices that goes beyond smart phones. The need has arisen to connect and empower Millions of country men still not touched or enabled by Digital Revolution. Before we discuss more about Smart Devices, let us discuss the importance of Digital India.

Digital India is an initiative of the Government of India to bring various government functions and services to the people of India, not just urban population but to all citizens of India. Its aim is to deliver government services to citizens electronically, which otherwise can’t be easily or economically delivered at a scale required. To achieve this goal, Government plans to connect rural areas with high-speed internet networks.

irevo_1How and why it is important for us (IT Partners and companies like iRevo) to notice and be ready to be part of this initiative? You all are aware that Billions of Rupees have been invested, allocated and further promised by large Industrial houses. Government has put in place a plan to build this internet infrastructure under the Digital India program with heavy focus on Rural India. Who would want to miss this opportunity? We have already seen almost linear or negative growth in many product categories; such as traditional WinTel PCs and now tablets. With the build out of internet infrastructure that reaches a large part of the country and population, there will be a huge demand for devices that citizens can use to connect to internet. Citizens are further incentivised via inexpensive high speed internet (Rs. 150/month for rural and Rs. 250/month urban) for receiving an array of information and services. Such massive demand by a rural population that would be a first time user of technology products requires devices that are technologically superior, easy to use, and made per demands of Indian environment and are widely available at an affordable price. This requires an eco-system of companies which would not think and act like a traditional business but an eco-system of companies and distribution partners eco-system that would think outside the box. It is envisioned that Companies making such devices for connecting people to internet will work closely with partners and each will invest time in educating this new and vast customer base. We envision an eco-system of Smart Thinking -> Smart Devices -> Satisfied-Consumers.

Believe it or not, the eco system for Smart Devices is already shaping up, paths are paved and you must have noticed a lot of smart devices being launched globally. We expect Indian entrepreneurs and companies to come up with indigenous solutions and compete with Global entities.

Just look at some of the statistics…

irevo_2The data clearly indicate that we all have to understand the Digital change which our society is going through. Consumers need Smart Devices which are connected on high speed networks and powered with world class software and services platform.

At iRevo we believe that our years of R&D and product engineering has enabled us to bring a world class products with scalable business model for the masses in a Win-Win-Win partnership where our partners win and so does consumers. The iRevo Smart PC is the first device that is commercially available at a fraction of the cost of a traditional PC. It further helps lower the cost by enabling consumers to connect iRevo Smart PC to their CRT or a Flat Panel TV and use it as a computer display and thus saving thousands of rupees. The product comes with iRevo WebTop software that makes it easy to use by first time user while offering advanced features to power users. It comes pre-loaded with some of the Digital India services and applications to view or create documents, spread sheets and presentations. Consumers can enjoy web browsing, catch up with email, Skype with family and friends, or play your favourite Android games. The Company’s another smart device is an internet age, state of the art entertainment product; iRevo Smart TV. Connect iRevo Smart TV to your TV (CRT or Flat Panel) and a world of entertainment is at your fingertip; both traditional TV shows and News or alternate internet entertainment; be it Youtube or HotStar! From devotional video content to kids gaming – iRevo Smart TV has something for everyone in the family to enjoy. For more info visit http://in.irevomm.com or mail to us at indiasales@irevomm.com

 

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