Indian born Erus IT solution which was started by two enthusiastic Indians want to change the dynamics of Anti-Virus market in India. Besides innovative approach and long-term channel plans, the Vivek Gandhi and Pankaj Jain, the spokesmen of the fastest-growing firm speaks with B Swaminathan for Cell IT. Edited Excerpts.
Cell IT: Explain in brief, about your company and channel presence?
Team Erus: Erus IT is pioneer in offering software at most affordable value. From Office Application to Antivirus, Erus ensure to provide best user experience for all its products. Started in 2016, Erus plans to be among top technology & ecommerce companies in India. Erus plans to bring every software on the planet under single 
portal, made available to resellers and endusers with innovative UE, delivery system and at best price. Erus moving towards changing Indian Antivirus industry the way it function; under brand name StopVirus, Erus bring technologically advanced Anti-Malware products, with innovative sales, delivery & support system.
Cell IT: There are many IT products in India? How unique are you?
Team Erus: Brand backed by over 150 man-years experience and Channel network across India, the product is at the cheapest price. The package is also small and no headache of big warehouse, logistics and delivery. A channel partner can just send activation code on SMS, whatsapp, email.  F-Secure is Finland based company with users in in more than 100 countries with offices in 20 countries.  Worldwide F-Secure has more than 6000 partners & 200 operator partners. F-Secure is 25 year old antivirus protecting millions of users around the World . F‑Secure Anti‑Virus for PC is easy to install and it does not slow down your computer.F-Secure Antivirus: protects you from viruses, malware, spyware, phishing, hackers,
Cell IT: How many channel partners you currently work with? What are your plans?
Team Erus: We already have over 2000 resellers and expending network very fast. Channel has been our strength. All our plans, policies, positioning , products are being derived keeping channel interest in mind.
Cell IT: Give us the names of the distributors of your products in every state
Team Erus: In different region, we have different tier system based on market requirement. And mostly we are working in breadth across nation.
Cell IT: Indian anti-virus market is based on regions/zones. Are you planning to follow that style? What would be your channel strategy?
Team Erus: Every region, every state works uniquely, so that our channel formation too. In most places we are working in breadth with volume partners. Our first goal is to have direct channel representation in 100 cities. We are enabling channel partners to sell technology products, prepare for future as well as fast moving IT products.
Cell IT: Explain the type of schemes you will be/are planning to provide?
Team Erus: As StopVirus is very low cost product and technologically very advance, we would like to keep cost at minimum level only. Launching schemes etc would increase product price.
Cell IT: What are the key challenges for any channel partner selling anti-virus solutions? How well Stop-Virus is addressing the same?
Team Erus: Apart from this reseller margins. StopVirus is addressing resellers’ requirement at all possible levels. In StopVirus reseller need to invest less, but earning are more. We provide them backend support, marketing, lead generation through inside sales team, POP material, USPs and many other tools to make reseller confident on StopVirus brand.
Cell IT: One biggest challenge in selling anti-virus product is the dumping of stocks by the vendors. How effectively you manage the channel in the same.
Team Erus: Yes, many vendors does that due to various reasons. Our policy is not to dump product but to get repeat orders very frequently. All our sales strategies are channel benefit centric, which doesn’t allow to dump material. We have strong inside sales team, which generate qualified leads for registered partners. Also team take feedback from partners on liquidation of material, new ideas and strategies to sale material, open new verticals and many approaches.